Kids in Brown Deer

Select Local Merchants

It might be hard to believe considering its vast array of products, but Sears, Roebuck and Co. began with one accessory: watches. In 1886, Richard W. Sears bought a box of unwanted watches from a jeweler, thinking he could turn a profit by selling them. He was correct and committed to the watch business by hiring Alvah C. Roebuck, an experienced watchmaker.

As time went on, though, their business expanded its umbrella far beyond what people wore on their wrists. Sears became known as the place to shop for almost any appliance, from sewing machines to those magical boxes that create water from nothing and clean your clothes.

Today, the stores stock clothing, accessories, electronics, kitchen equipment, tools for outdoor living, and home decor. This variety is sustained by Sears's proprietary brands—Kenmore, Craftsman, and DieHard, to name a few—and other national names that populate the shelves.

10954 North Port Washington Road
Mequon,
WI
US

The key to Zazzle.com?s success isn?t a 3,000-strong stock of T-shirts, phone cases, and accessories?it?s the fact that customers can express themselves on products before they're printed and shipped, generally within 24 hours. The website?s user-friendly design interface allows customers to affix their favorite pictures to messenger bags, scrawl personalized messages on coffee mugs, or insert their favorite movie character into family portraits. Zazzle.com also showcases designs from creative customers around the globe and big names such as Disney, Marvel, and The Who. Each product is made to order and bears a 100% satisfaction guarantee.

W176N9430 River Crest Dr
Menomonee Falls,
WI
US

While some locations have yet to be reviewed, six Insider Pagers give the Learning Shop in Appleton a four-star average, saying:

2911 N Mayfair Rd
Milwaukee,
WI
US

Pregnant women won't feel limited in their clothing choices when they're perusing the racks at With Child Maternity and Baby Boutique. Stylish options include everything from skinny jeans to maxi dresses, as well as more conservative tops and nursing apparel. The shop also outfits new arrivals in cute rompers, bibs, and tutus, inviting family members to ooh and ahh at babies as the family dog slowly goes insane with jealousy.

795 Woodlake Road
Kohler,
WI
US

Organizing meet-and-greets with professional athletes, Sideline Marketing helps connect superstars with charities, major fans, and handwriting enthusiasts. Representing players with the NFL, the NHL, and the NBA alike, the agency has worked with such stars as Bo Jackson, Patrick Kane, Joakim Noah, and Kellen Davis. Through Sideline, these athletes?along with dozens more?have delivered inspiring speeches, sat for group photographs, and offered up their John Hancocks at memorabilia signings.

3309 Route 31
Crystal Lake,
IL
US

Wild Child, a woman-owned, woman-operated business, specializes in natural, organic, and fair-trade clothing for wee folks, from those freshly born up to age seven. A boy can don a durable Liberty Graphics dino tee ($19.50), while a girl can be begarbed in a pre-shrunk Global Mamas batik sundress ($24.50). A cotton thermal blanket ($19.50) keeps babies and freshly baked pies warm, while accessories (such as a funky apron printed with ladybugs, $19.95) and toys (such as an organic monkey stuffed animal, $18) keep them entertained and stain-free. Many of Wild Child's clothes are tie-dyed and hand-painted vibrant hues by local artists, and 40% of the items in the store are Wild Child's own clothing line, giving children the opportunity to roll in the dirt in a shirt designed by a noggin attached to arms, legs, and a torso that once rolled in that same dirt.

1813 Monroe St
Madison,
WI
US