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It might be hard to believe considering its vast array of products, but Sears, Roebuck and Co. began with one accessory: watches. In 1886, Richard W. Sears bought a box of unwanted watches from a jeweler, thinking he could turn a profit by selling them. He was correct and committed to the watch business by hiring Alvah C. Roebuck, an experienced watchmaker.

As time went on, though, their business expanded its umbrella far beyond what people wore on their wrists. Sears became known as the place to shop for almost any appliance, from sewing machines to those magical boxes that create water from nothing and clean your clothes.

Today, the stores stock clothing, accessories, electronics, kitchen equipment, tools for outdoor living, and home decor. This variety is sustained by Sears's proprietary brands—Kenmore, Craftsman, and DieHard, to name a few—and other national names that populate the shelves.

10954 North Port Washington Road
Mequon,
WI
US

Old-school detailing meets new-school styling at Groom For Men, where a staff of well-trained, passionate barbettes morphs mops and unwieldy locks into eye-catching coiffures. Form and function stand as the pillars of each artisan's training, enabling them to execute low-maintenance, easy-to-style cuts that fit snugly to individual head shapes and fidgety shadows. Follicle services stretch past standard snips and into more daring territory, including full coloring and highlights, and straight-razor shaves and beard trimmings complete makeovers by smoothing facial veneers. Traditional manicures are also available for hands that have lost their luster thanks to demanding jobs, such as checking the insides of baseball gloves for wasps' nests.

330 E Saint Paul Ave
Milwaukee,
WI
US

Physician-owned and operated, Healthy Image Physicians reverts visages to more youthful appearances using quick, noninvasive techniques. During a 10-minute Botox treatment, technicians inject a specially formulated serum to undo frown lines by blocking nerve impulses around wrinkled foreheads, smoothing between-brow mountain ranges into level, prairie-like skinscapes. The FDA-approved injection delivers results within a few days without the need for recovery or downtime, and its effects can last for up to four months. Juvéderm XC ($500–$575 per syringe, treatments usually require one to four syringes) fills in facial folds around the mouth and nose with a smooth, consistent gel treated with hydrating hyaluronic acid, which promotes a fresh, vibrant complexion and eschews the need to steam press stubborn crow’s feet. Visit Healthy Image Physicians' website for answers to frequently asked questions.

765 North Jackson Street
Milwaukee,
WI
US

Growing up, Lindsay Kamphuis would grab perm rods and supplies for her hairstylist mother while watching her process up close. At Lindsay Styles—inside B'Lovely salon—Kamphuis brings her childhood dream of following in her mother's footsteps to life. Her extensive services include haircuts and color, styling and updos, keratin smoothing treatments, and gel-polish manicures.

727 North Milwaukee Street
Milwaukee,
WI
US

In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.

Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.

95 N Moorland Rd
Brookfield,
WI
US

The stylists and aestheticians at the full-service Salon West and Body Works Spa aim to make clients feel beautiful, empowered, and worthy of every minute of pampering. They perform a variety of services to help purge minds and bodies of impurities, from microcurrent facials to acne-clearing scrubs. The salon?s master stylists shampoo and blow-dry hair before sculpting it into busts of George Washington, and steady-handed nail technicians tend to hands and feet with luxurious manicures and pedicures.

16985 W Bluemound Rd Ste 200
Brookfield,
WI
US