Cary and Gina Martin were on a bus tour of Minneapolis–Saint Paul when Cary was struck with a thought: why not bring these types of tours to Little Rock? Gina quickly got on board, and Little Rock Tours and Travel was born. Initially, both Martins kept their jobs in broadcast journalism–Cary was a news anchor and Gina was a reporter, which inspired them to incorporate video clips into the tours. Eventually, Cary and Gina left their day jobs to run their business full time, but this journalistic aspect of the tours remains one of its strongest draws. Little Rock Tours and Travel also plans sightseeing tours, including trips to local casinos and DeGray Lake Resort State Park as well as dinner cruises down the Arkansas River.
Award-winning master brewer Jesse Melton crafts Diamond Bear's brews with creative recipes that honor traditional German beer-purity laws, merging fragrant hops and aged yeast with two-row malted barley and clean, filtered water sourced from Lakes Winona and Maumelle. The resulting beers range from the Southern Blonde or Irish Red to the Paradise porter, which combines chocolate malt with a bevy of hops for the best balance of sweet and bitter since Candy Land went on strike. During the tour, guides lead groups of ale aficionados throughout the facility, instilling information and granting glimpses of the equipment used during each stage of the brewing process. Along the way, guests older than 21 savor individual beer samples, and non-imbibers and underage participants partake of bubbly root beer. All tour-goers depart the malt mecca toting a souvenir Diamond Bear pint glass. Sunday tours begin at 3 p.m., but participants should arrive 15–20 minutes early for pretour cuddling of the brewery's pet yeast and to ensure the tour starts in a timely fashion. Beer is also available for sale on Sundays at the brewery.
Groups pedal through Little Rock’s treasures during Bobby’s Bike Hike tours. Cyclists can cruise through historic neighborhoods or sample bourbon and ribs along a guided route. Bobby’s also rents out its fleet of two-wheelers for guests to create their own tours of the area, and includes helmets and area suggestions with each rental.
Profiled in the Arkansas Times and on THV, Rock Town Distillery crafts small-batch artisan spirits using Arkansas materials. Local red winter wheat transform into vodka and gin, corn and wheat become the award-winning clear Arkansas Lightning, and charred white-oak barrels grown from Arkansasian barrel trees cradle young bourbon as it ages. Each day, the distillery hosts warehouse tours, complete with the grain-to-bottle production story of each spirit and tastings of all liquors at the end.
The Little Rock Carriage Company's stable of american belgian draft horses pull ornate ivory carriages on leisurely tours of downtown Little Rock. Wooden-spoke wheels rotate the rhythms of a horse-hoof percussion quartet as 30-minute carriage rides promenade past MacArthur Park, the River Market area, and enduring views of equine tails. Riders can opt to include additional riders ($5/person) to accommodate perpetual third wheels or hire Tony Bennett to commentate the sights in song.