As a child, Dannielli Marcelino never wanted to be a princess—she aimed straight for the title of queen. Her visits to Brazil's many salons and spas drew her attention to the meticulous waxers, whose dexterity and knack for imparting confidence resonated with her and inspired her to become an expert in their delicate art. After 15 years as a licensed aesthetician and laser technician, Dannielli has cemented that reputation at her business, Rio Wax Salon, where she is known as the Queen of Waxing.
Although deftness is an essential part of her success, Dannielli knows that the breeziest Brazilian and bikini waxes require more than seasoned hands. She has developed an exclusive formula—part hard wax, part royal pink wax, and part honey wax—as well as her own numbing cream, Rio Numb, to make hair removal virtually painless. Each licensed aesthetician at the salon can deliver a quick and comfortable waxing experience, since each is trained by Dannielli herself. All waxing services adhere to the spa's strict no-double-dipping policy, meaning that no spatula ever re-enters a pot of wax, ensuring a safe and hygienic service for each new client.
Attitude plays another role, and Dannielli was praised for her calming warmth by AzCentral.com's Best, in which Rio Wax Salon won Best Place for a Bikini Wax in 2011. Her royal standing has also led to multiple appearances in media outlets such as Good Morning Arizona and Perfectify magazine.
Rio Wax Salon's licensed aestheticians are not exclusively waxers, however. They perform a range of beauty and wellness treatments in their verdant garden getaway, including laser hair removal, custom facials, and massages. To further boost their skin's beach-ready look or prepare for an office swimsuit competition, clients can step into a VersaSpa sunless tanning booth or browse a selection of sultry bikinis Dannielli has brought from Brazil.