Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses—whether plastic, polycarbonate, or trivex Toughlites—they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
A tasteful mod wall-design depicting eyeglasses in green, blue, pink, and other hues greets visitors to Modern Optometry. This isn't just an interior decorating choice—it also represents the boutique eye-care clinic's equal emphasis on eye health and original fashion. Two expert optometrists specialize in testing eyes for visual acuity, but also track down and identify eye diseases ranging from conjunctivitis to a Lego figure stuck behind the eyelid. Meanwhile, a team of opticians perform fittings for eyewear and contacts from daily disposables to bifocal lenses. A gallery of designer frames features more than 16 brands such as Hugo Boss, Kate Spade, and Polaroid.
In 2001, Dr. Robert Samit had a vision, which was a pretty appropriate phenomenon, considering that he's an optometrist. He saw in the future a network of eye doctors, united under the banner of a single company that provides trusted community doctors and a huge selection of value-priced and designer eyewear frames.
Together with company president Sue Downes, they equip this army of eye examiners with the latest technology. When a doctor determines that a corrective lens is called for, he or she prescribes them and MyEyeDr.'s team of eyecare consultants helps patients choose from a huge array of frames from such brands as Gucci, Coach, Oakley, and Ray Ban RX.
The optometrists at Visual Health Doctors of Optometry tap into stored expertise during comprehensive exams assisted by a high-tech computer and a wisecracking flashlight at Visual Health's three Virginia locations. After emerging from exams clutching accurate eye prescriptions, customers peruse the showroom with the help of multilingual staff members, who show off designer frames from brands such as Coach, Ted Baker, and Calvin Klein. After selecting frames, technicians in the onsite lab craft standard, Crizal, or Varilux premium lenses, a Visual Health Doctors of Optometry speciality, or place orders for contacts.