The 1960s were a time of innovation. Man was hurtling towards the moon, the Beatles were revolutionizing music, and a new grocery store in California was pioneering the standards of natural, sustainable, and healthy food. Erewhon developed "The Standard" early on, eschewing products with artificial preservatives, synthetic pesticides, hormones, and other non-natural elements. Essentially, everything at Erewhon can be summed up in a single word: organic.
Indeed, organic is still the guiding principle behind Erewhon's philosophy?that healthy, pure, and nutrient-rich foods are made available to all to ensure better eating habits and longer lives. To keep synthetic and processed goods out, the staff thoroughly vets countless local organic farmers and suppliers, while also making these sources transparent to customers.
This farm-to-aisle approach has filled Erewhon's produce section with 100% organic fruits and veggies that change with the season?creating a collage of berries, apples, and pears that Erewhon hopes will encourage customers to eat healthier and live better. Another key in this mission: the onsite organic juice and tonic bar, where staffers mix up nutrient-rich creations and press cold organic juices. A caf? also serves organic brews alongside organic roasted veggies, rustic breads, wild salmon, and other gluten-free and raw treats.