A full-service bike shop embracing road, mountain, and casual riders alike, Santa Monica Mountains Cyclery suits every whim and riding style, from its mechanics performing basic repairs or complete system overhauls to its supply of custom-built frames and wheels. Two-wheeled mounts from brands such as Trek, Jamis, and Knolly wag their handlebars from racks along the wall, and the shop rewards new adopters with a slew of perks, from free tune-ups for a year to unlimited cups of coffee for owners and hot WD-40 for bikes. In addition, 5% of all pre-tax profits help benefit organizations dedicated to preserving California’s natural gems and cycling havens, such as the Santa Monica Mountains Fund and the Mountains Restoration Trust.
In 1962, the Richards family began a surfing expedition, outfitting explorers of the Pacific waves under the banner of Val Surf. The shop has remained a family-owned haven of board-sports gear and apparel ever since, boasting bragging rights as the first-ever dealer of Quiksilver products and a partner with Burton Snowboards from its inception in 1977. Like beavers with master's degrees in woodworking, the staff?s passion is its profession, with surf-, snow-, and skate-enthusiast employees ready to match guests with proven brand-name gear from Volcom and Billabong or lesser-known offerings from up-and-comers such as Fourstar Clothing and RVCA.
"I must have been Latin-American in a past life because i loooooove Peruvian cuisine! I love their spices, love their ceviche and love their aji sauce."
Nancy K. Santa Monica, CA Real Life Customer Review
GolfTEC's thirteen locations in the Los Angeles area, all staffed by experienced golfing professionals and computers who’ve sworn allegiance to the Three Laws of golfing robotics. Motion sensors and high-speed cameras monitor your swing and break down your form on a high-definition video display. GolfTEC’s certified teaching professionals point out your flaws, strengths, and coach you on how to permanently improve your game, from tee to green. Sensors chirp with approval when you’ve executed a perfect stroke or cracked an especially witty golfing joke.
At So Cal Hitting Zone, former pro baseball players oversee a 7,000-square-foot training facility equipped with professional batting cages. Owner Will Skett and fellow coach Casey Snow—who played AA ball for the Toronto Blue Jays and at the AAA level for the Los Angeles Dodgers, respectively—lead custom training programs for players of all ages, specializing in hitting, fielding, pitching, and strength and speed training. In the batting cages, Iron Mike pitching machines hurl fastballs, curveballs, and sliders, and the pro shop stocks professional equipment from brands such as Mizuno, Easton, and Rawlings.