In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
In 1955, James and Gladys Bluemel opened a small nursery dedicated to growing trees and shrubs and to helping locals with landscaping projects. Now, their son, Mike, runs the much-expanded family business, which thrives on bulk-supply sales, playground resurfacing, lawn care, and snow and ice control during snowman uprisings. Though he’s moved away from the nursery’s original shrub and tree business, he and his green-thumbed staff still maintain a garden center stocked with seasonal plants, garden décor, and essential supplies.
While customers browse Bluemel’s aisles, they'll likely spot a commonality between the perennials, annuals, flowers, herbs, and vegetables: a sticker reading “Dome Grown.” This label marks a plant born and raised in the garden center, which accounts for about 85% of the center’s living merchandise. Having tended and nurtured the plants since their geneses, the staff—who share 35 years of experience—can dispense tips on how to properly care for them, as well as share adorable baby-plant photos.
The friendly clothing cleansers at Martinizing Dry Cleaning have been scrubbing the enrobements of southeastern Wisconsinians for more than 40 years. The noble employees will confront any stain with strong words and all the dirt-scattering ammo in their arsenal, ensuring your garments return to you soft, clean, and smelling like pastoral Latvian pancake houses. Sweat-soaked blouses ($8.03), mud-caked slacks ($8.04), butter-drenched bedspreads (starting at $24.31), and your beloved sea-water-doused prom jumpsuit ($21.30) will be cleaned, freshly dried, and folded into neat origami ostriches. The Department of Natural Resources–partnered environmental dry cleaner will bestow upon you the freshly cleaned garments on recycled hangers, enclosed in recycled bags.
American Heritage Fireplace's chimney technicians scour soot and finesse flues to leave home heaters clean and free of excessive soot and creosote build up. After arriving at abodes, an experienced sweep performs a visual inspection of the chimney interior and exterior, as well as any connected fireplace or wood stove. Then they’ll prep the work area to corral dust and debris and manually scrub Santa chutes with a brush perched atop a graphite rod. The sweeping process ferrets out ash, creosote, and minor clogs, such as bird nests, squirrel nests, and licorice-rope nests; an industrial vacuum devours the falling particles.
Naked Furniture’s eco-friendly emporium boasts 17,000 square feet of heirloom-quality home fittings, carefully crafted from real wood rather than particleboard or tacky popsicle sticks. This month’s new products include a comfy eucalyptus adirondack chair ($215) from the Gardenwood Collection and a sturdy 29-inch entry table ($99), ideal for placing next to a bed to besiege a poorly defended pillow fort. The Bay Harbor Collection’s pine headboard ($199) fits any standard queen bedframe, and the solid pine single-door armoire ($559) lends a touch of elegance to otherwise drab spaceship sleep chambers. Naked Furniture’s artisans can outfit scholarly buyers with semi-custom bookcases in a variety of materials, sizes, and styles, or help customers choose from a vast selection of easy-to-use staining and finishing products while they inhale the store’s wholesome, woodsy aroma.