The Wine Shop surrounds its wide assortment of whites and reds with enthusiastic staff members and invites customers to sample, discuss, and educate themselves about fine wine. As up to 10 tasters at a time coat their tongues in the grapey goodness of premium rieslings, chardonnays, or pinot noirs, an experienced sommelier schools patrons on each wine's effect on palettes before teaching them the sacred sommelier samba. A charcuterie spread of meats, cheeses, nuts, and olives nestles against taste buds, intermingling solid and liquid flavours, creating a breadth of flavour profiles. Guests can socialize with fellow samplers and The Wine Shop's knowledgeable and experienced staff about the evening's rarer brands or chat with grapes about the weather via Morse code. The Wine Shop contributes portions of its proceeds to community charities such as The Kids Cancer Care Foundation of Alberta and Brown Bagging for Calgary's Kids.
Staffed by a troupe of award-winning winemakers, The Vineyard equips vino enthusiasts with Winexpert’s World Vineyard varietal kits and wine-crafting gear. After customers explain their taste preferences, the staffs send discerning tongues on blind dates with refined, international grape varietals such as German muller and Italian barolo, and blends such as California trinity red. Before heading home to begin blending, new wine owners undergo a one-hour class with owner Tom Corbett, a certified Level 3 winemaker and accredited wine judge. Tom introduces students to each piece of home winemaking equipment and their kit’s ingredients and outlines the fermentation process from initial mixing to bottling to the wine’s awkward adolescent phase.