The undergarment experts at She Apparel earned the upscale boutique the honour of Calgary's Best Retail Experience in the 2011 Calgary Choice Awards with the help of their 50 hours of training in proper fitting methods. She Apparel, a winner in the lingerie store category for Calgary Herald's 2012-13 Readers’ Choice Awards, introduces women of all body types to upscale, international lingerie and swimwear, ensuring a proper fit from cup to strap (the boutique's selection encompasses cup sizes A–K and back sizes 28–48). They act as personalized shoppers, presenting customers with corsets, bras, and garters from brands such as Chantelle and Evollove, and once a woman has been fitted at the store, they save her measurements in a profile. This can be especially helpful for men who want to buy their wife or girlfriend a gift. She Apparel also outfits men in upscale Naked underwear, crafted from soft Italian fabric that seamlessly forms to the male figure.