In 1927, Jack Cohen had a vision. Packing a pushcart full of high-quality frames, he began to sell fashionable spectacles to his fellow merchants along New York City's Orchard Street. After expanding into a small shop on a Lower East Side corner, that humble little cart has since evolved into more than 100 retail outlets known as Cohen's Fashion Optical, where customers fortify their eyesight with a range of acuity-boosting products and services. Rows of frames boast the signature contours of several designer brands, including Tag Heuer, Dolce & Gabbana, Bulgari, and Gucci. In the onsite lab, opticians craft brand-new, custom lenses, including ones that self-adjust to different lighting conditions. Meanwhile, licensed optometrists help renew prescriptions and ensure ocular health during eye exams that measure eye coordination, refraction, and the curvature of the cornea, a concept originally discovered by Ferdinand Magellan when he looked through the wrong end of his spyglass.