The eye doctors at Optical Direct promote optimal vision with expert eye exams and quality eyewear. They use computerized refraction during eye exams, which helps them root out specific ocular diseases and evidence of systemic disease such as diabetes and high blood pressure. After they have determined each customer’s precise prescription, they can suggest corrective lenses in the form of contacts and eyeglasses with lenses from makers such as Zeiss and Nikon. They also carry a large selection of nonprescription glasses, and frames from brands such as Versace and Ray-Ban.
At Nu Optik, a crack team of optometrists, licensed opticians, and trained product consultants provide clients with services ranging from in-house eye exams to custom frame fittings. The shop cuts and shapes its own lenses in a central lab, which reduces client wait-times, and sources its other products directly from Europe and Asia, which eliminates extra fees from third-party distributors. Nu Optik also prioritizes style: the selection of frames represents designer brands such as Tom Ford, Kate Spade, Carrera, and Diesel.
Black-and-white billboards of beautiful, scantily clad men and women have become synonymous with Calvin Klein's underwear line. In 1982, the company debuted its designer underwear with artistic ad campaigns that grabbed the attention of the public as they passed through Times Square or slurped up cereal milk in between commercial breaks. The impression the gray-toned billboards made in the ‘80s has had a lasting effect—Calvin Klein remains one of the top underwear retailers in the world to this day. That, of course, is not the only reason for its enduring success. The garments include seamless hipsters, all-lace triangle bras, and low-rise trunks made from 100% cotton.
Subscribing to one of Coco Chanel’s credos, “fashion is not something that exists in dresses only,” the ocular experts in charge of Eyestar Optical outfit their display racks with glasses that aren’t just functional, but also stylish. While available brands vary by location, many frames come from high-end designers such as Gucci, Prada, and Tom Ford, which can subtly complement elegant outfits or add dramatic flair to overall looks. In addition to boosting fashion cred, select locations offer eye exams to suss out any current or impending eye-related maladies, as well as contact-lens fittings for those uninterested in wearing glasses or welding together two monocles.
At Wynn Optical, a staff of seasoned eyewear specialists connects clients to hand-picked selections from an inventory of more than 500 frames, outfitted with single-vision, progressive, antiglare, and UV-blocking lenses. The eye experts can decorate faces with designer frames from Boss, Carrera, Polo, and Juicy Couture. Or, they can redesign facial accessories with an eyewear makeover, which matches new glasses to each client's personal style, their eye color, and their dog's glasses.