Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with an instructor as the teachers assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Located in Brickhouse Cardio Club in Oceanside, Yoga at Brickhouse offers yoga classes seven days a week for all skill levels. The updated studio features curtains to softly filter light and provide more privacy as well as candlelight that soothes and relaxes. Though people come to Yoga at Brickhouse for soothing yoga or heart-pumping workouts, they stay for the irresistible international rhythms. Zumba tends to have that effect, ensnaring exercisers with its Latin choreography and dance-party vibe. The floors pulse with 11 Zumba sessions every week, along with energetic Brickhouse Burn toning and sculpting classes and invigorating yoga sessions. The club also hosts Bokwa sessions, embracing the new workout system that finds students tracing the shapes of numbers and letters during dance-like sessions set to booty-shaking beats.
Since its inception, Brickhouse has blossomed into a franchise, expanding into 25 locations with new sites recently opened in the United Kingdom, where it hopes to supplant aerobic chimney sweeping. No matter the location, each club hosts its signature workouts in pared-down studios with the franchise?s familiar electric-blue and neon-green walls surrounding a stage.
Burning calories and enhancing coordination, the music-fueled workouts of Fit in 60 can be tailored to suit new exercisers, injured athletes, and moms-to-be. Fit in 60's founder discovered firsthand how focused, floor-based isometrics could sculpt muscles as long and flexible as a dachshund doing a gymnastics routine. However, these exercises didn't always raise the heart rate enough to provide a cardiovascular workout. Disappointed, she began to experiment. Lo and behold, when the moves were flipped upright, she could pair them with dance elements, which solved the heart-rate problem and added a dose of excitement.