Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with an instructor as the teachers assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Burning calories and enhancing coordination, the music-fueled workouts of Fit in 60 can be tailored to suit new exercisers, injured athletes, and moms-to-be. Fit in 60's founder discovered firsthand how focused, floor-based isometrics could sculpt muscles as long and flexible as a dachshund doing a gymnastics routine. However, these exercises didn't always raise the heart rate enough to provide a cardiovascular workout. Disappointed, she began to experiment. Lo and behold, when the moves were flipped upright, she could pair them with dance elements, which solved the heart-rate problem and added a dose of excitement.
The Dollhouse Fitness classes provide multiple womanly ways to work feminine forms into firm yet flexible states. First-timers can wrap themselves around a pole-teaser intro class, in which instructors demo proper positioning, posing techniques, and how to strut like a diva for the impending paparazzi. Unlike army boot camps, booty-camp classes put bodies through an intense series of drills in preparation for storming the beach in a skimpy two-piece. Less-aggressive courses, such as the Goddess Yoga class, provide femmes with a focused stretch of time to contemplate universal connectivity and the overwhelming complexity of the cardiovascular system. There are about 25 weekly classes to choose from—the just-right amount according to three out of five Goldilocks.