Today, she's a master stylist, but before beauty school, Hali Owens focused on psychology while immersed in a criminal justice curriculum. Since shifting to her true passion, however, she's cultivated a service menu that ranges from bang trims to elaborate wedding updos topped with three-tier cakes. Despite all these choices, Owens advises guests not to get too overwhelmed: "Don?t worry about knowing exactly what you want," she says. "I am glad to help you decide and make the process as easy and stress-free as possible." Customers are able to relax in Owens's chair, knowing they can depend on her 15 years' experience and expert eye to shape and color the perfect hairdo. Her specialties help clients feel their best, and to Owens, that's the best part of the job: "My favorite moment," she says, "is when my client looks in the mirror at the finished look and I can see their confidence rise!"