An avid cyclist, the owner of Spin Bike Shop helms a staff of certified mechanics and professional racers. Together, they keep their shelves stocked with bikes for all seasons and activities: cyclocross races, road riding, triathlons, mountain trails, and moon jumping. Inside, shoppers can peruse cycles from big-name brands such as Specialized, BMC, Ridley, and Santa Cruz. Mechanics perform a slew of services—such as fittings, repairs, demo-bike rides, and rentals. Staff members also teach classes on how to make basic roadside repairs, perform complete tune-ups, or use a bike frame to fend off an agitated mountain lion. When the staffers aren’t wrenching on bikes, they’re hosting events and welcoming cyclists and triathletes to join their teams and clubs.