Though the business still bears his mother's name, today it's Marty's son, Chip, who preaches the good news of outdoor and extreme sports at Marty's Ski and Board Shop. Like every lynx born on the side of a mountain, Chip has a natural love of skiiing and snowboarding, and he pours his three decades of outdoor experience into his work. Under his guidance, the crew at Marty's equips athletes with technology and gear from brands including Arbor, Rossignol, Dynastar, and Armata to blaze frozen trails and otherwise explore the great outdoors. In addition to its slew of retail skis and boards, winter-sports clothing, and biking apparel, the staff sharpens skis and tunes-up bicycles to keep shredders shredding and cyclists from becoming accidental unicyclists.
In 1911, when he opened Standard Optical, Henry Schubach could not have guessed that his successors would be providing LASIK treatments and contact lenses in 18 clinics. Each office fills with chatter as doctors check prescriptions and work to identify common optical issues, such as glaucoma or weeping when an onion dies. Light skips off ranks of designer frames from Coach, Maui Jim, Guess, Lacoste, and Dior, and transitional lenses darken as newly keen-eyed patrons mosey from the shop. The staff at Standard Optical has also performed more than 15,000 LASIK procedures, and offers a free consultation for those seeking to ditch frames.
Drawing from his experience helping professional athletes get in the zone, hypnotist and author Jake Shannon uses his craft to aid clients in achieving peak mental performance so they can effectively discard unwanted dependencies. During hypnotherapy sessions, Shannon speaks to subjects using encouraging language, giving them what he refers to as a "massage of the mind." Through one or multiple sessions, clients learn to relax, meditate, and use positive reinforcement to reverse behavior that can exacerbate smoking habits, weight problems, or excessive anxiety.
SwimKids jumpstarts tykes' swimming strokes and socialization skills in classes conducted in a pool heated to a balmy 90 degrees. The program traces its roots back to 1983, when Liz Walker sought out a class that could teach her own 18-month-old daughter to swim. Her search led her to a local swimming pool where tykes as young as 10 months were impressively proficient in the water. Liz studied their method and began teaching on her own, a profession she has continued to pursue for the past 30 years. Today, the enthusiastic instructors at SwimKids continue to get results, helping develop pool-ready skills in kids as young as 3 months old.
Andrea, the holistic therapist behind Massage and Bodywork by Andrea, brings bodies back into balance during appointments conducted within The Wind of Keltia. She draws on nearly two decades of experience to perform specialized techniques, such as targeted injury massages and deep-tissue massages, which work out chronic aches and pains. Additional treatments with clay masks, warm stones, and hot towels leave clients feeling relaxed and pampered.