Winning Colors is an appropriate name. The salon decor is an elegant hodgepodge that ranges from zebra-print walls and fuchsia trim to green faux-marble floor tiles. Amid these jazzy accents, skilled stylists elevate strands with sleek layers and bold color highlights. Clients can also solicit nail technician Joelle Smith for a luxurious mani-pedi with long-lasting OPI nail lacquer.
Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
Le Techniques Salon's nail technicians beautify digits and soothe worn-out appendages with two-hour manicures and pedicures. Like the team of kids tasked with summoning the captain of their planet, Fire and Ice treatments combine their opposing elemental forces to soothe and heal appendages. Seated in plush chairs, patrons undergo warm exfoliating scrubs, which heat the skin while gently removing dead cells. A cool eucalyptus masks offers a refreshing counterpoint to the warm rub and imbues dehydrated hides with moisture and nutrients. Cuticles are then meticulously trimmed and nails shaped into smooth ovals before crystalline coats of polish lavishly shield them from the gaze of undercover fashion police.
During more than a quarter century at the helm of LookAfter Hair Company, Peter Hall has seen the styling industry gradually split in two directions—toward the high-end salon and toward the in-and-out fast cut place. With LookAfter, Peter decided to close that gap. There, guests can get premium salon services on a walk-in basis and haircuts from stylists who will gladly slow down for careful consultations instead of racing through trims with stopwatches in their hands. The name LookAfter is meant to reflect this blend and to demonstrate his vision for a place where the staff stands ready to serve all clients, whether they need keratin treatments, eyebrow waxes, or beard trims. This approach has helped LookAfter grow to more than 40 locations across St. Louis, Kansas City, and central Illinois, and the idea has also led to ongoing community outreach. Stylists have helped raise money for disaster relief, support breast-cancer awareness, and generate funds for veterans’ programs by carrying haircare products from American Warrior.
Tom Zimmermann, the cosmetologist behind Tommy Z's Salon and Spa, has been in the beauty business since 1978 and running his own shops since 1984. Those decades of experience helped him assemble his current crack team of stylists, skincare specialists, and massage therapists. In the salon, they revamp looks with cuts, colors, and straightening sessions for men’s and women’s hair and work with brides-to-be to create personalized looks and rice-catching updos for weddings. In the spa, the crew pampers complexions with facials and peels and kneads stress out of muscles with expertly executed massages.
Hollywood Tan's 11 locations help Midwesterners stay tan year-round—even under their parkas. They accomplish this using equipment such as standup capsules, tanning beds, and Mystic Tan booths. Off to the side, lotions stand at attention on shelves, ready to help clients maintain their tan and keep their skin moisturized.