Exercise gurus designed Fortis Fitness and Strength Training & Yogalux with luxury in mind. And from the second guests look around, it's clear this luxury has been realized. In staffers' own words, the gym eschews a "contemporary industrial chic" look for a feel that is, instead, "colorful, fresh, new, and inviting!" 10,000 sun-lit square feet encompass a heated yoga studio, a cycling room filled with Schwinn bikes, a TRX room, a group fitness studio, and an area devoted to personal training. Floor-to-ceiling windows showcase green trees in the yoga studio, inspiring serenity alongside honey-colored wood flooring and blue walls made from square pieces of sky. Flat-screen TVs flank cyclists, and a green running track spans the length of the weight room. Equipment, classes, and personal training are the primary reasons members visit, but little extras make each experience even easier: child-care pros watch kids during parents' workouts, for instance, and the on-site boutique carries exercise essentials.