While working at other peoples' salons, Shelly Spann yearned for something of her own. "I wanted to get my name out there," she says. One day, while watching reality TV, Shelly was struck by an idea. All of the shows were "centered around women and hanging out together, so I thought, 'Oh my God, how awesome would it be if we did that?'" Shelly masterminded a business that beautifies brows on location at get-togethers as partygoers sip champagne and wine. "It takes a little bit of the edge off of waxing," she says with a laugh.
Now Shelly divides her hours between mobile services and time at her full-body-waxing headquarters. She uses Nufree Nudesse, a sugar-free wax alternative that removes hair with less pain, irritation, and grumbling from cranky candles. Clients can also request numbing creams to keep procedures even less uncomfortable.
Waxing and brow sculpting aren’t Shelly’s only specialties, though. The fully licensed aesthetician also beautifies her clients’ complexions with a selection of exfoliating and hydrating facials. Her treatments range from mini and teen versions of her signature facial to custom European facials that take their cues from individual skin types.