Back when Jill Card and her husband were going on their first date, he told her to wear “jeans and a cute top.” More than two decades later, the couple decided that would be the perfect name for Jill’s clothing boutique, where women of all ages and sizes can now find their own jeans and blouse or sweater for a first date, a night on the town with the fellow jury members, or a day spent hanging around the house. Her shop’s apparel quickly earned awards and media attention and enjoyed enough success to launch a second shop just 14 months later and a third boutique three-and-a-half years later. The laudations still pour in; the shop was named the Best Place to Buy Women’s Jeans by West Suburban Living magazine in 2012.
To earn this praise, Jill selects a wide range of jeans from brands such as Silver, Mek Denim, Miracle Body, Jag, Miss Me, Liverpool, and Kut from the Kloth, enabling denim-seekers from multiple generations to find styles they like. Her friendly staff is likewise well versed on the fit and style of every jean in the shop. She also offers free basic hem alterations. To pair with the jeans, Jill's stores overflow with cute tops, sweaters, blouses, and jackets from labels including Dusak, Insight, BB Dakota, Kensie, and Tulle. Jill and her staff also adorn shoppers in necklaces, scarves, and accessories.