Isudu students are like water—agile, responsive, and able to adapt to any situation they encounter. The passionate trainers at Isudu preach preparation, focus, and mental discipline as they help everyday people and athletes alike reach their fitness and performance goals. Trainers also help participants shave off pounds and tone their body through cross-training, boot camp, and personal-training sessions.
Although each of the seven Just Fitness 4U locations has its own distinctions?such as the Lawrenceville location's 24/7 hours or the Marietta location's 25,000 sq. ft. facility and marble lobby?they more or less share the same tools for getting in shape. For starters, each is furnished with state-of-the-art Life Fitness and Hammer Strength equipment, which can be used or lifted to increase strength. Moreover, the facilities have a team of certified personal trainers and group fitness instructors who lead one-on-one workouts and fitness classes such Pilates, Zumba, yoga, and spinning, respectively.
Sports A Rama East Cobb’s multisport facility encompasses 30,000 square feet of batting and pitching cages, a 3,000 square foot indoor turf field, and a half-court basketball gym. Athletes can train with the facility’s coaches to fine-tune sport-specific skills in baseball, basketball, football, softball, and lacrosse, or focus on all-around speed, strength, and endurance for improved cow-tipping techniques. Two large party rooms, an inflatable moonwalk, and an arcade create a welcoming, family-friendly environment for birthday parties or youth athletic teams.
"Don't worry about how you play, just have fun." Parents cheer on kids with that advice all the time, but Kierre Jordan, the skill-development trainer at All Or Nothing Basketball LLC, will not. His basketball-training sessions are age and skill-level appropriate, but they're designed to push players beyond their limits and propel them to a professional level of athleticism. That's why he only invites serious players to sessions, including NBA players and other professionals. But that doesn't mean Kierre ignores the needs of beginners or banishes fun from the gym. He also meets novices where they're at with basics, such as dribbling and passing, and encourages them to attend group sessions where they can play among friends.
Founded by a group of former college and professional athletes, Innerman Community Sports Personal Trainer and Fitness Coach strives to instill the hard-working ethos of the student athlete into its charges. Specializing in track and field, the group also provides training in speed and agility, as well as in soccer and basketball fundamentals. In programs aimed toward kids in grades 1–11, coaches help young'uns perfect their physical form while teaching less-tangible but no-less-important qualities such as social responsibility and the ability to think thoughts without verbalizing them. Members of all ages regularly participate in community-service projects and avail themselves of the professional trainers, who provide custom workout regimens and new nutrition plans.
On the morning of September 11, 2001, Robert Herzog dropped off his laundry, picked up his mail, and took the local C train to work instead of the express A train. When he arrived for work at the north World Trade Center tower that morning, nearly 300 of his coworkers were dead. Stunned by his inexplicable escape from death, Herzog battled through his trauma by focusing on the good things in his life. Earlier that year, he met his wife-to-be playing coed softball. He had enjoyed the league but felt he could do better. Tempered by the sense of charity and community that was so ubiquitous after September 11, he opened ZogSports—a sports league that donates 10% of its profits to charity—in 2002.
Since then, leagues have spread from New York and the northeast out to Atlanta and the Twin Cities. Casual competitors in their 20s and 30s team up in touch-football leagues and indoor-volleyball leagues, making new friends on the field, at postgame happy hours, and at preseason press conferences.
When teams sign up for ZogSports's leagues, they choose a charity to represent. From there, teams compete to win the league championship, come up with the funniest team name, or order the most drinks at the bar after the game, all of which earn them money for their charity of choice. To date, the company has donated more than $1.5 million to various charities.