For 25 years Lorie Murray worked as an IT professional. The whole while, she went home to craft progressively more and more intricate and eye-catching cakes in her own kitchen. She finally pulled together a team at Simply Cakes, LLC to pursue what she had realized was her true calling. Together, they craft custom cakes from scratch, drawing on backgrounds in art to decorate them with curlicues of frosting and buttercream.
Using natural ingredients such as real butter, fresh apples, raisins, pecans, and organic carrots, she and her coterie of decorators concoct desserts in flavors such as spice cake, coconut, banana, and french vanilla. In the bustling kitchen, they fill cupcakes and cakes with bavarian cream, key-lime frosting, irish cream mousse, and strawberries. Spatulas slipping busily through batter and frosting, they customize the look with any design imaginable, including 3D renditions of shoes, sports mascots, and Darth Vader’s head. They generally avoid using fondant, except when constructing particularly involved pieces.
Lorie also sculpts towering wedding cakes, whose terraces of flowers and curlicues of cream have earned her nods from Wedding Wire’s Bride’s Choice Awards for the last four consecutive years. She also designs cakes for other occasions, including anniversaries, birthdays, bar and bat mitzvahs, graduations, and the reintroduction of tiny plastic couples into the wild.