Lady of America has designed its fitness centers, which are equipped with strength-training and toning equipment, specifically for women. Personal training grants expert advice, and the centers’ included on-site childcare frees up moms to attend group classes, such as Pilates, Zumba, and yoga, without their children interrupting their asanas to ask for financial advice. The staff also proffers senior programs and plans for weight loss and improved nutrition, and maintains an array of cardio equipment.
Before getting married, Tony and Marcy Brown both held impressive fitness records. Tony moved from a personal-training career to teaching yoga, and Marcy—a seasoned law-enforcement officer and former owner of a personal-training studio—kept her finger firmly on the pulse of gym trends. The pair decided to captain CrossFit Purgatory after becoming convinced of CrossFit's superiority over other popular health regimens. Now, they welcome guests of all ages and abilities to participate in their WODs (Workouts of the Day), emphasizing the values of community and commitment for those trying to rewrite their physical limits.
CrossFit Purgatory rejects superfluous furnishings in favor of a tough, minimalist vibe, decked out in functional training equipment such as kettlebells, Olympic rings, medicine balls, and mammoth bones. The gym's industrial feel is offset by the warmth of its occupants, who welcome new members to tackle the day's routine with open, sweaty arms. Because CrossFit maneuvers are universally scalable, anyone can adjust them to suit their strength level—the coaches have guided patrons from sports competitors to complete newbies to 2010 Biggest Loser contestant Jessica Delfs.
Andrew Clark started his career at Performance Executive Fitness as a front-desk clerk. He put in the work, getting a personal-training certification and honing his rehabilitation skills as a trainer—dedication that resulted in his current position as gym owner. Andrew now leads a staff of trainers and consultants that help him chart custom fitness and nutrition services ranging from private workout sessions and sport camps to small-group conditioning programs. Each program focuses on helping clients achieve sound physical functioning, including functional-movement screenings and oiling joints with Powerade. Multiple media sources have highlighted the efficacy of Andrew's regimens, which took The Morning Blend's reporter Alex Miranda from a 125-pound bench press to 165 pounds in three months. Clients can enjoy the benefit of this expertise without disappearing into the crowd, since the gym has a member cap of 200 to prevent overcrowding and cultivate an atmosphere of community support and camaraderie.
O2 Modern Fitness helps clients of all fitness levels and walks of life reach their full fitness potential—including current mayor Jonathan Rothschild, who promotes physical fitness city-wide. With his days packed full of rich lunch meetings and countless hours at the desk, Rothschild spends his mornings pedaling away calories.
Now a tried-and-true fitness emporium, O2 Modern Fitness began when Susan Frank realized the key to keeping her genetically high cholesterol low: cycling. Today, helping clients achieve strength and conditioning through cycling (CYCL) and Cross Training (CROSS) are the primary goals of O2, thanks to self-paced group training. Yet beyond the bike, certified staff members lead students though high-intensity interval training that includes body-weight exercises plus the use of kettlebells and sandbags within the CROSS conditioning classes that heighten core strength and mobility.
Arizona Power Yoga's classes embrace athletic as well as introspective styles, ensuring that the studio is a welcoming environment for students of virtually any skill or fitness level. As owner Joseph Lauricella claims in a video on his website, "what we do here…is make yoga very accessible and demystify it." Regardless of the intensity, each class emphasizes a holistic approach to personal fitness and well-being by incorporating mindful breathing exercises and meticulously controlled movements. Arizona Power Yoga's temperatures fall between 85 and 90 degrees for the energetic and athletically paced Power Vinyasa sessions, which use fluid sequences of dynamic asanas to hone balance and build up stamina. In contrast, the instructors also lead gentler sessions that introduce students to fundamental poses while showing them that conscious breathing can improve mental focus and diminish the number of instances when they inexplicably turn blue.
Snap Fitness's around-the-clock gyms enable members to work on their physical well-being with a cornucopia of fitness equipment. With 24-hour access, members don't have to let The Man tell them when to help themselves to Snap's strength and cardio equipment, which features built-in TVs and other media diversions. For those who exercise during conventional hours, Snap's friendly, unintimidating atmosphere welcomes patrons of all ability levels, unlike schoolyard dodge-ball squads. Members also enjoy nationwide access to all Snap Fitness locations, ideal for working out while traveling.
For a dose of custom advice, patrons can seek out a personal-training session with a certified coach, who helps them assess and address their fitness goals. Clients reap the benefit of individual attention as a personal trainer helps them tackle weight loss, prepare for an arm-wrestling competition, or unveil the mysteries of arcane cable-weight machines.