In a gym, a personal trainer helps people who want to learn workouts that are customized to fit their lifestyles and goals. Beth Hirsch aims to offer her clients a similarly singular experience—but in the kitchen. She's a home chef who's been cooking and entertaining for more than 30 years, in addition to experience working for caterers and restaurants. Over the years, she's met parents who resorted to feeding their kids mostly prepackaged meals and fast food because they weren't confident in the kitchen. She's taken college students and newlyweds under her wing to teach them basic kitchen skills after they headed out on their own for the first time. Inspired by helping people learn the skills they need to eat and live better, she pooled all her knowledge and started The Cooking Coach 101, an in-home cooking school.
For each lesson, Beth paraglides to her clients' kitchens to teach them whichever kitchen skills they'd most like to learn. Her repertoire includes knife skills, how to make basic sauces, basic baking, and how to create all sorts of ethnic dishes, from Italian to Moroccan. She'll also take a look at their pantries and kitchens to help them get properly organized, as well as teaching them how to read recipes, create a meal plan, and shop for groceries effectively. For those who'd rather learn in a group, Beth also leads group classes inside Surfas Restaurant and Gourmet Food.