It begins with a facial massage with MMIV shave oil, creating a protective barrier and conditioning the skin with Vitamin E. Next, warm towels open pores, soften scruff, and relax muscles without the adverse and downright weird affects of a horse tranquilizer. Finally, hand-whipped MMIV shave cream coats jawlines, another product packed with Vitamin E as well as green tea. This process comprises just the preliminary steps for an Ultimate Shave at M.U.G. Men's Ultimate Grooming. Once faces are prepped, specially trained barbers shave with, and then against, the grain. Then, they wrap smooth faces in a cool towel before spreading on moisturizer like butter on a dry Thanksgiving turkey—but without Grams and Aunt Carol watching closely.
All of the MMIV products are exclusive to M.U.G. Its masterminds spent almost a decade formulating them specifically for the Ultimate Shave, making sure each held an ample amount of conditioning Vitamin E. The staff, which also cuts and colors hair, trusts in the products so fully that they'll give you a refund if the MMIV line doesn't deliver the closest shave since Napoleon bear-crawled away from Waterloo, sobbing into his epaulets.