UltraStar Cinemas cossets moviegoers in cushy seating as they enjoy Hollywood hits alongside buttery servings of popcorn. Film buffs can peruse the current showtimes by location to handpick an action-packed flick, romantic comedy, or chilling thriller featuring inexplicably aggressive hamsters. The concession stand outfits moviegoers with snacks, drinks, and buckets filled with warm kernels, keeping stomach grumblings to a minimum during showings and providing crunchy projectiles in case of sudden younger-sibling attacks.
On the rolling greens of the Empire Polo Club, the Rhythm, Wine, and Brews Fest unfolds for an afternoon of locally crafted libations and priceless rhythm and blues. Guests saunter into the white cabanas of the wine garden with souvenir glasses in hand, partaking in the fruits of local and national wineries, such as Smith & Hook and Fess Parker, underneath the shade of date palms. The scent of hops and barley drifts through the high-peaked tents of the beer-tasting pavilion, where more than 25 breweries, including Shipyard Brewing Company and Lagunitas Brewing, dispense their handcrafted suds. As daycationing denizens sniff, swish, and savor their beverages, the air buzzes with liquid rhythm and blues from a roster of roots artists.
Driven by a passion for Kundalini music, GuruGanesha Singh founded the label Spirit Voyage Music as a haven for himself and the many musicians with whom he worked. The demand for his music proved to be high, the business quickly outgrew his garage, and Karan Khalsa and Hargobind Singh took over the full recording and distribution businesses.
The label now organizes celebratory festivals of Kundalini yoga and music across the country, naming them after their first employee, Sat Nam Kaur, who helped the organization blossom in its infancy. Spirit Voyage’s online store sends music, yoga DVDs, books, and apparel across the country to those who can't get to the festivals because of distance or the inability to teleport.
The owners of Corona Pumpkin Farm weren’t setting out to build a business in the fall of 2009. They just wanted to cultivate fresh, healthy produce for their family. So they began sowing seeds in box gardens, nourishing the soil with compost from chickens that also bore fresh eggs, and the occasional golden one. Eventually, the chickens’ bounty outgrew the boxed gardens, and the humble family endeavor flourished into Corona Pumpkin Farm, which sits atop more than an acre of land. Now the farmers nurture more than 50 types of pumpkins for eating and carving, as well as a cornucopia of fruits and veggies that includes three types of corn and pick-your-own boysenberries. Along with the produce, they raise chickens and turkeys for meat, gather eggs from the coop, and sometimes barter with neighbors for beef and pork.
To show their respect for Mother Nature and their own health, they never use hormones, additives, or chemicals on their garden grub. But visitors don’t flock to the farm just for the fresh, healthy fare; they come to pick their own pumpkins, meander through the 10-foot-high stalks that fill a half-acre corn maze, and enjoy other seasonal activities, such as cuddling baby chicks, scouring the fields for scavenger hunt clues, zooming down an inflatable slide, painting pumpkins, and crafting personalized trick-or-treat bag.
At Wings of Valor LLC, chief pilot Daniel Wotring whisks passengers into the sky aboard a WWII-era Douglas DC-3 plane. The plane has a had a storied airborne career; before joining the company's fleet, it flew over Normandy on D-day and dropped paratroopers into Sicily. Nowadays, tourists strap into its restored interior for scenic flights over the Chino Valley or a bird's-eye view of local holiday displays.
Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with an instructor as the teachers assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.