Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.
Snap Fitness's around-the-clock gyms enable members to work on their physical well-being with a cornucopia of fitness equipment. With 24-hour access, members don't have to let The Man tell them when to help themselves to Snap's strength and cardio equipment, which features built-in TVs and other media diversions. For those who exercise during conventional hours, Snap's friendly, unintimidating atmosphere welcomes patrons of all ability levels, unlike schoolyard dodge-ball squads. Members also enjoy nationwide access to all Snap Fitness locations, ideal for working out while traveling. For a dose of custom advice, patrons can seek out a personal-training session with a certified coach, who helps them assess and address their fitness goals. Clients reap the benefit of individual attention as a personal trainer helps them tackle weight loss, prepare for an arm-wrestling competition, or unveil the mysteries of arcane cable-weight machines.
The trainers at Shape Up 101 create a highly personalized experience for their clients right from the get-go. They start with a thorough goal consultation to discuss each person's fitness background, health concerns, and short- and long-term goals. At the first appointment, the trainer takes measurements such as body-fat percentage and flexibility before tailoring a plan for success. At five Anytime Fitness locations, the coaches guide and encourage clients as they demonstrate proper form on cardio and strength-building equipment. The crew also focuses on resistance training based on overarching biomechanics principles, giving clients the know-how to tone muscles and burn calories outside the studio setting. The team also offers sage nutritional advice, discussing topics such as the food pyramid and whether a head of lettuce ever had a body. Showers and private changing rooms also available.
At CrossFit The Challenge, coach Andy Janzen—a former member of the German national baseball team—brings to every workout a passion for fitness and a wealth of experience. Through CrossFit's combination of weightlifting, gymnastics, and speed and conditioning, students can get in shape and leg-wrestle their limitations into submission. The high-intensity sessions strengthen muscles and burn fat through functional movements, building agility, stamina, and power with an ever-changing regimen of Workouts of the Day. Rather than wasting time on treadmills or navigating complicated weight machines, students tackle individually tailored, scalable workouts that train muscles for the rigors of everyday activity through squats, pushups, rowing, sprints, and presses.
Since launching their flagship 10-week program in 2001, the instructors at Farrell’s eXtreme Bodyshaping have spurred more than 35,000 trainees across 42 locations toward their weight-loss goals. Classes burn fat and build lean muscle with fitness kickboxing and muscle-building with anaerobic bands. Coaches support trainees with a nutrition plan that breaks up food intake into six daily meals, increasing sustaining bodily energy and a sense of déjà vu. The founders of Farrell’s eXtreme Bodybuilding are so confident in their program that they offer a money-back guarantee for those dissatisfied with their results.
Cedar Rapids CrossFit owners Dmitry Altshul and Jake Swanson know a thing or two about the human body?both are certified CrossFit trainers, and Swanson also holds a black belt in tang soo do and a position as a submission-grappling coach at Revolution Martial Arts. Along with two other trainers, this pair draws on a vast knowledge of physical activity to create a new training regimen for every day of the week. This constant whirlwind of exercise cycles through everything from rowing and carrying heavy objects to Olympic weightlifting and gymnastics training. By following these constantly changing regimens, students build strength, speed, and stamina without suffering the boredom that results from sticking to a single routine or sleeping through a single exercise video.