The three-day event brings together chiropractors, Pilates practitioners, nutritionists, health-food retailers, Klingon linguists, and other experts of well-being for a no-holds-barred royal rumble of health and fitness. Free samples and massages abound, as do cooking demonstrations, interactive fitness classes, informative lectures, and more. There are 80–100 booths and vendors in all, many of which are listed here. The air flowing throughout the exposition is so rich with vigor that merely attending the event is rumored to extend a human lifespan by an hour or more.
When the climbers of Planet Granite say that community anchors everything they do, they have a history of outreach to back it up. After Castle Rock State Park appeared on California’s closure list, Planet Granite’s team quickly organized a fundraiser to save the sanctuary. They pledged $10,000 in matching funds, threw an auction, scheduled guest speakers, and obtained support from companies such as REI. In one night, they raised $20,725.
This kind of response has typified Planet Granite’s team since opening its first facility in 1994. One of the first climbing gyms in the country, Planet Granite has expanded to three gyms in Belmont, San Francisco, and Sunnyvale. The diverse array of climbing resources at each location led Popsugar to name the gym conglomerate one of the top five in San Francisco in 2011. At the Sunnyvale location, members scale 25,000 square feet of climbable surfaces that ascend from low bouldering terrains to 60-foot walls.
In keeping with their commitment to community, the staff tailors instruction and climbing routes to every ability level and affinity for hand sweatiness. They also supervise each gyms’ fully equipped fitness centers, ranging from CrossFit to yoga, which provides a peaceful counterbalance to the full-body workout of rock climbing.
When Cliff Hodges, the founder and CEO of Adventure Out, graduated from MIT with a degree in electrical engineering, he knew a traditional desk job wasn't for him. According to Technology Review, he quickly gave up his engineering career for the wireless world of the great outdoors, where he began to hike, climb, and surf his way around the world, always staying true to his philosophy of environmental respect and protection.
His travels and business accomplishments have gained some measure of notoriety; he's coached on MTV's Made, consulted for ABC News, and was selected as one of four winners of the 2011 Santa Cruz County Civic Service Award: The Nextie. Adventure Out was also identified for meeting survival skills training standards by The New York Times best-selling author Tim Ferriss in The 4-Hour Chef.
Today, he and his program consultant Tom McElroy lead excursions into the California wilderness to teach backpacking and survival skills, including the tracking of animals and wild ice-cream trucks, and they also guide novices through surfing, rock-climbing, and mountain-biking sojourns. Through fundraising, Adventure Out has helped save Castle Rock State Park from closure and a portion of their proceeds is put directly back into the park.
Surrounded by craggy peaks, three men in bright-red helmets stand in the midst of wilderness, surveying the mountains around them as their group of hikers break for a snack on the rocky ground. This interface with the majesty of nature is all in a day's work for this trio of adventurers—Paul Mangasarian and Jakob and Daniel Laggner. Still, their passion for open-air exploration grows with each expedition they lead. Paul, Jakob, and Daniel cofounded Treks and Tracks with the dream of orchestrating excursions into nature that combine ancient means of travel—such as sailing, horseback riding, and hitchhiking on a centaur—with modern sports ranging from surfing to rock climbing. Though they focus on introducing novice outdoorsfolk to unspoiled wilderness around the world, Treks and Tracks' cofounders also strive to leave the awe-inspiring surroundings they visit as pristine as they found them by rigorously upholding practices of environmental stewardship on each expedition.
Castle Rock Climbing School's expert guides eschew climbing walls for the raw stone faces of the Santa Cruz Mountains. PCGI-certified instructors spearhead trips ranging in duration from half a day to four days, spiriting intrepid climbers away for a nature-filled morning or 96 hours away from home to just let the neighbors get all the mail-stealing out of their system. Every guide boasts years of experience leading their wards up and down rocky inclines and is stuffed with local knowledge and teaching prowess. The school outfits climbers with the gear they need, including helmets, harnesses, and shoes, requiring that guests only take care of dressing themselves and deciding what song to yodel from the summit.