It’s easy to see the imprint of Body & Soul Fitness founder Jade Reyes on his studio’s class curriculum. His specialty in dance aerobics is displayed in exotic-dance and Latin-dance-inspired Zumba classes. And his training in kickboxing informs not only classes in the same discipline, but also body-combat classes, which feature high- and low-impact moves to challenge exercisers of all fitness levels. He also specializes in spinning and knows much about massage therapy and relaxation, which explains why yoga is on the schedule and drinking Mountain Dew and screaming Van Halen lyrics is not.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
More than 40 years ago, workout guru Joe Gold embarked on his quest to launch exercisers toward their physical-fitness goals by opening a small studio in Venice Beach, California. Today, that studio has since expanded into a worldwide fitness empire comprising 600 locations that share Joe's passion for reshaping bodies and minds through expert training and self-empowerment.
The personal part of "personal training" at Core Fitness doesn't just refer to the studio's individual and small-group class sizes; it's also a statement about the studio's quality of instruction. Without resorting to cookie-cutter gym methods, its trainers take students through a blend of exercises drawn from Pilates, TRX suspension training, boot camps, and other approaches to fitness. Because Core Fitness keeps class sizes limited, students get the benefit of personalized lessons, and instructors don't have to rely on signal fires to explain each new exercise.