“Stocky.” Justin Yule remembers when others used this adjective to describe him, an observation he considered to be a nice way of saying that he was overweight. It wasn’t until his dad invited him to work out at the gym that Justin discovered a passion for fitness and a desire to chisel away the stockiness he carried. Since achieving his goals, he has kept up his fit physique more than 22 years.
Justin also channeled his passion into a bachelor’s of science in physical education with a concentration in adult fitness. He used his extensive training to devise the curriculum for Look Great at the Lake Boot Camp, which he also founded. Justin calls his program the “fitness revolution,” mainly because it breaks exercisers out of the tedious routines they often fall into at the gym or when their friend Sisyphus asks them to push his rock and promises he’ll only be gone for five minutes. Every one of Justin’s workout moves come in three levels, each scaled to challenge exercisers of different strengths and experience levels. He also relies heavily on body-weight resistance exercises, and coaches provide guidance and support to clients in reaching their goals.
Justin considers the most valuable part of his program to be the camaraderie that he encourages among his participants in and out of the boot-camp classroom. He organizes charity events and parties so that groups can mingle and become a cohesive unit working toward a single goal. To further ease his clients’ path to fitness, he also offers nutrition programs, online exercises and tips, and education in the form of newsletters and fitness books that he’s penned himself.
The storefront of Artworks Art & Frame, Inc. qualifies as a work of art in and of itself: its side wall is covered with an intricate mural of a Victorian home, and its front face features large reproductions of the most famous works of Seurat and Van Gogh. Within the store, every surface is covered with supplies for all disciplines, including reams of paper, paints in every hue, and temperamental watercolor paints that will only mix with Perrier. In custom framing services, you can enhance pictures, posters, and artwork with creative matting and hand-finished molding, as well as frames with gold- and metal-leaf finishes.
The doggy dietitians at White's Premium incorporate only natural, wholesome ingredients in their dog food, giving pets the proteins, carbohydrates, vitamins, and minerals they need for a long, healthy life. Each recipe get its protein from real human-grade chicken, lamb, and fish and is always free of wheat gluten. Fill your pup's plate with Original Chicken ($9.99, 5 lb; $38.99, 30 lb)— packed with rice, barley, and a slew of minerals—or help older dogs age gracefully by giving them Senior Lite ($11.99, 5lb; $44.99, 30 lb) for help with weight management and reading small print. Other specialized cuisine includes Sensitive ($11.99, 5 lb; $44.99, 30 lb) for dogs who suffer from digestive intolerances or allergies, and Puppy (5lb $11.99, 30lb $44.99) for future dog presidents.
Lotus's plant products have all been preferentially purchased from vendors who practice sustainable techniques. Harden your garden with colorful flower four-packs filled with wide-ranging bloomers such as begonias, marigolds, impatiens, petunias, pansies, and more for only $1.99. Or go on a tree spree with nearly 125 varieties of deciduous and evergreen trees, including Honeycrisp apple trees for $69.99 and autumn blaze maple trees starting at $89.99. You can even spawn beautiful roses—those symbolic flowering shrubs so often associated with romance and Burton Gilliam—from your home turf for $29.99. The yield from pots of hearty herbs (parsley, sage, rosemary, thyme, basil, $3.99) will spice up one's daily diet of boiled gruel and potato ice cream. For something that comes back each spring, unlike icicles and NBC sitcoms, load up on perennial flowers. For $6.99, you can choose from varieties such as Salvia (not the kind that makes you see stuff, the other kind), Rudbeckia, Phlox, and Veronica or, if you prefer, Betty.
From the corporate store to each franchise location, the staff of Max Muscle Sports Nutrition goes beyond stocking and suggesting supplements to offer health help through a variety of channels. Sales associates in the stores help to discern the optimal body aid to achieve the personal fitness goals of athletes, bodybuilders, and everyday exercisers, be they weight loss, weight gain, muscle gain, toxin-flushing, or intimidating a superhero into ripping a cumbersome collection of old phone books in half.
A certified sports-nutrition specialist can also sit down with clients to chart their age, gender, height, and basal metabolic rate to draft a comprehensive, custom nutrition plan. The written word further fortifies customers' soul cages in Max Sports and Fitness, a monthly magazine brimming with health-supplement advice and fitness tips.