In TrySports's perfect world, everyone would aspire to a higher level of fitness and healthiness. Whether they choose running, swimming, cycling, charging into triathlons, or sweating through a gym regimen, customers receive help from the staff in acquiring the supplies they need to reach an improved state of physical wellness. They custom-fit shoes by analyzing each patron's gait and help to select bicycles according to legs' length and mouths' ability to make motorcycle noises. The crew also curates a collection of water bottles, wristwatches, nutritional supplements, apparel, and cushy insoles to further ease athletic pursuits. The colorful array of products bears labels from brands including Under Armour, Mizuno, Asics, Brooks, Saucony, Hoka, Altra, and Colombia, which prepares patrons to sprint through races or catch up to the one guy who knows the rules for competitive hide-and-go-seek.
At The Last Word, wheat-hued shelves lead in all directions, weighed down with an enormous selection of gently used books, as well as a collection of DVDs, and gaming consoles. Authors such as Cormac McCarthy and Ralph Ellison peer from racks of employee selections beneath the vinyl records that adorn the walls, and glass cases packed with trading cards glint in the sunlight. Strict quality standards govern the state of all the items. Most are 50-80% off their normal retail price despite being in good condition, and the staff makes a conscious effort to purchase a variety of quality media rather than pamphlets entitled Thee Faxe Machine is an Entirely Infuriating Devil. The shop is peppered with floral armchairs, in which patrons curl up, sip coffee, and browse book recommendations with their laptops on free WiFi.
When discussing the inspiration behind Avalilly's Boutique with reporters from Lake Norman Woman magazine, Emily Haggart explained that she "had a love of fashion from the day she was born." Armed with her keen, evolving aesthetic sense and a sharp entrepreneurial mind, Emily fills her shop with rotating seasonal inventory of designer clothing.
A trio of mannequins garbed in vibrant dresses, necklaces, and scarves greets visitors to Emily's shop. Inside, a kaleidoscope of colors dangles from racks, making up an array of tops, bottoms, and coats from names such as Joe's Jeans, Michael Stars, and Alice & Olivia. Stacks of crisp blue designer jeans line the shelves while ornamental display trees glimmer with bangles, earrings, and rings that entice the eye.
Owner Jessie Smith and the staff at Barefoot Archery maintain a pro shop packed with an all-encompassing array of gear for enthusiasts of all skill levels, from dedicated hunters to hobbyists. Every time a customer purchases a bow from the shop, one of Barefoot Archery's experts takes time to show him or her how to properly wield and maintain the new piece, reducing the chance that customers will accidentally pull the self-destruct string. Jessie also relishes the opportunity to teach youngsters the art of the bull’s-eye through Junior Olympic Archery Development classes held in the shop's indoor range.
Peek-A-Boo Couture, an "elite children's clothier," helps guardians to gussy up youngsters ranging from newborns to teens in accessories and clothing that accentuates what makes each child special. Pintsize fashionistas can don vibrant flower headbands, which are perfect for baby announcements or attracting curious hummingbirds. The sociable staff also helps shoppers to navigate racks overflowing with frilly pageant dresses, whimsical animal-print onesies, and vintage dresses, all hanging in a bright, airy boutique with hardwood floors and pink accents.
After a frustratingly flip-flopless trip to Las Vegas, Flip Flop Shops’ co-founder Sarah Towne teamed up with the business-savvy Todd Giatrelis to open a store dedicated to serving people in need of comfy open-toed footwear. Each of their locations boasts a wide collection of brands – including Havaianas, Volcom, Reef, and Teva – to ensure shoppers find an ideal pair.