Shopping in Chattanooga

Owner, buyer, and stylist Elizabeth Allen loves fashion, and she’s not alone. The popularity of her Murfreesboro boutique spurred a new location in Gulch. At both shops, Elizabeth and her team of stylists select and share seasonal fashions from brands such as French Connection, Frye Company, and Whitney Eve. Though the shelves and hangers are replete with printed dresses and vintage Chanel accessories, the boutique’s Denim Bar serves both women and men.

Louis Priddy’s love of pounding the pavement led him to found Running Factory II—the previous incarnation of Front Runner Athletics—in 1982. Over the next 15 years, the business blossomed until Louis changed its name and built a new 4,000-square-foot location to accommodate its expanded inventory of shoes and athletic apparel.

In 2001, Louis passed the reins to avid runner Chad Varga, who has carried on Priddy’s legacy by ensuring that his customers’ shoes not only fit on their feet but also accommodate runners’ individual arches and manner of jogging. To achieve this, Chad and his staff conduct free comprehensive gait analyses, guiding guests—who are often referred by local orthopedists and podiatrists—toward shoes that match their foot shapes and habits of running on the sidewalk, on a track, or on hot coals. The store’s wide range of men’s and women’s shoes from the likes of ASICS, Adidas, Mizuno, and New Balance help the experts find the ideal pair.

For more than 30 years, MurMaid Mattress has culled an extensive arsenal of mattresses from both top-brand manufacturers and from its own, onsite factory. The shop has garnered the title of Best Mattress Store from readers of the Chattanooga Times Free Press multiple times. At seven locations throughout the Tennessee Valley, its staffers navigate sprawling showrooms that brim with memory-foam mattresses and adjustable beds from brands such as Serta and Tempur-Pedic. It procures its inventory directly from such manufacturers, working to keep its prices affordable and to ensure no under-the-bed monsters were damaged during travel. The store's immense stash of products also includes MurMaid Mattress’s own creations, assembled at an onsite factory affixed to the Cleveland location. Staffers produce custom, made-to-order mattresses from materials used by national brands.

From stocking pink booties to supporting the pink ribbon cause, breast cancer, with a portion of their proceeds, the Thrift Warriors staff tends to a wide range of needs with low-cost resale apparel and merchandise. The selection at any given time might include Banana Republic jeans, Abercrombie T-shirts, sofas and loveseats, kitchen utensils, and a robot from the future that can tell you where the best sales will be in the year 2356.

Declared a 2011 finalist for the area's Best Mattress Store by readers of the Chattanooga Times Free Press, Mattress Outlet has culled an extensive arsenal of mattresses from top-brand manufacturers for more than 30 years. At eight locally owned locations throughout the Tennessee Valley, its knowledgeable staffers navigate showrooms that brim with cushy memory-foam slumbering surfaces from brands such as Serta and Tempur-Pedic. The staff procures the store's inventory from top manufacturers, who have partnered with Mattress Outlet for years, working to keep the prices affordable and to ensure no under-the-bed monsters are damaged during travel.

At Mid Tenn Motorcycle Education Center, nationally certified instructors impart the secrets to safe and street-legal riding. Through their basic courses, students step in on Friday and leave on Sunday with the comprehensive knowledge and skills to bypass the written and driving portions of the state licensing test. The instructors spread tutelage across 5 classroom hours and 10 hours of on-cycle instruction. More advanced students can dip into six-hour experienced-rider courses to practice precision handling, advanced braking, and dodging squirrels. The school also hosts women-only classes that teach terminology and skills free of testosterone-induced wheelie popping.