As any parent knows, shopping for sporting gear is a relaxing experience that always ends with a toasty mug of hot cocoa enjoyed in front of a cozy fireplace. At least, it does at WNY Skater's Paradise. Kids and adults shop for new and used skates and skate wear from such brands as Del Arbour, Chloe Noel, and Mondor while sipping complimentary beverages such as sodas, flavored coffees, and hot tea. While guests curl up on leather couches to watch a movie by the shop's fireplace, expert skate sharpeners better blades with a custom-sharpening process that begins with a multipoint inspection and includes multiple measurements to ensure each edge is sharpened to suit the skater's size, skating style, and penchant for slicing steak with their feet. Other custom services include crystal application for skating dresses and embroidering services, which emblazon gear with each future gold medalist's name.