One might not expect an immigrant with no formal education to name his family business after Yale University. But that's just what Steve Sheinkopf's grandfather did in 1923, and the pluckiness of the name was a harbinger of the company's ability to thrive against all odds. Over the course of almost 90 years, Yale Appliance & Lighting weathered the Great Depression and other economic crises, yet Sheinkopf's grandfather kept the business going and even made enough to help his four brothers emigrate to America. In 1984, when the landlord sold the Portland Street building that had housed Yale for 30 years, Sheinkopf helped his father measure a space on Freeport Street on the coldest day of that year. They've been there ever since.
What keeps the company going is a refusal to rest on its laurels and an almost obsessive commitment to customer satisfaction. On any given weekday, you'll find Sheinkopf blogging exhaustive side-by-side comparisons of a variety of his merchandise. The now 25,000-square-foot store houses more than 3,500 lights and thousands of appliances and plumbing products, and its delivery and service departments have grown to include 112 experienced employees and a fleet of 25 heavy-duty vehicles and industrial-size Tonka trucks.
The family legacy continues to flourish. Yale Appliance & Lighting’s kitchen appliances have made the megastore a multiyear winner of Boston magazine’s Best of Boston awards. As reported in the Boston Business Journal, Yale earned a Green Award from Mayor Thomas M. Menino and the city of Boston in 2007 for promoting energy-efficient appliances with education and in-store rebates. That same year, the Journal named Yale Appliance & Lighting one of the best places to work in Boston, which may be partly due to the frequent in-store cooking demos performed by regional chefs.
Geek Choice's electronics sleuths race through city streets in black cars on a mission to help others in their times of need. But instead of combating crime, they target electronics issues, such as spyware and data loss on home PCs. The certified technicians travel to clients' businesses and homes with tools in hand to upgrade computers with new hardware or repair, update, and sync iPads to other devices. Other services include business firewall installation, custom electronics sales, and home network setup.
The Apple-certified technicians at iFixYouri bring broken smart phones and tablets back to life with swift turnaround. Techs can piece together shattered screens on devices including the iPhone 3G ($49), and rescue waterlogged phone books from smart phones by HTC, Droid, and Nexus ($29.99–$39.99). An iPod classic repair ($49.99–$59.99) fixes fledgling batteries, dimming LED screens, and broken click-wheel axels. In addition, the staff aids in the restoration of computers, videogame consoles, and tablets, though prices vary depending on the severity of digital diagnosis.
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