As he trains his eye on the target's innermost ring, the archer retrieves an arrow from his quiver. He exhales, crooking his fingers around the bowstring and pulling it back until the feathery fletches tickle his cheek. He will only have one shot to win the contest and finally earn his family's respect—but his elbow is off, and his aim will suffer. "Cut!" comes the call from the director, and the cameras stop rolling for a moment as an archery coach enters the scene. She tilts the actor's arm and adjusts his stance so that his form is truer to life, breathing accuracy into the portrayal. When "Action!" sounds, the archer is ready, and the tension achieves new heights.
Sending its nationally certified coaches to such television clients as CSI: Miami and The Discovery Channel is just one way that Archery House spreads an appreciation of the sport. Company leaders Lorinda Cohen and Tara “Robey” Folz—both of whom hold national titles—ally their combined 36 years of archery experience with marketing savvy to plan classes for all ages, promotional events, and athletic counseling. At multiple outdoor ranges, they outfit beginners with the equipment and know-how to pop a balloon at an impressive remove, and challenge advanced archers to do so with a balloon that’s farther away and filled with wasps.
Ordinary folks can ride beside Olympians at Chula Vista BMX. The facility's outdoor track, part of the USA Olympic Training Center, is designed for and open to beginners and Olympians alike. Operated by pro Tyler Brown, the track hosts weekly races where riders soar over dirt jumps and other adrenaline-pumping obstacles.
To prepare novices for their first contest, Tyler leads weekly clinics that focus on BMX fundamentals, such as pedaling and pumping over jumps. He also instructs sessions for advanced bikers, which hone in on more technical skills like race strategy and how to dismantle training-wings during airborne tricks. Rental bikes and helmets are available to all visitors, who must wear long sleeves, long pants, and closed toe shoes.
An apple a day won't keep Dr. Apple away. In fact, everyday, the doctor sees scores of Apple products including busted iPhones, iPods, iPads, and Macs. Customers can pass over their gizmos to experienced technicians who perform screen, speaker, and button repair; fix charging issues; and sort out soggy phones that have fallen prey to water damage. Turn around time is quick, and all repairs come with a 6-month warranty.
The Roadrunner Archery Club wants to train serious archers, which is why it staffs coaches specializing in the National Training System and converges at the US Olympic Training Center Archery Range. With the mission of training world-class, nationally competitive athletes, its instructors lead group classes and private lessons for all skill levels, beginning through expert.
The enthusiastic instructors at Wired Fitness, which has been in business for 11 years and earned an award for San Diego?s Best Outdoor Fitness Workout from CW 6?s San Diego Living, lead patrons of all ages and fitness levels in high-intensity workout routines held amid the balmy breezes and open air of multiple outdoor settings. The instructors set up obstacles course fraught with rings, cones, and poles, building off Mother Nature's steep hills and varying terrain at locales such as the lush green Carmel Valley or the sunlight-painted Mission Bay. During the one-hour classes, students sweat through always-changing interval workouts that blend plyometrics, partner drills, and obstacle courses to sculpt the entire body. Instructors lend their personal attention to each student, modifying the exercises to increase or decrease the difficulty level as needed.
Guided by socially conscious principles for more than 30 years, Aveda produces a full line of natural beauty products carried at nearly 7,000 salons and spas. Popular gorgeous-makers such as Shampure shampoo and witch hazel hair spray deliver on Aveda's commitment to well-rounded earthly beauty with eco-friendly packaging cradling ingredients derived from the world's finest and least selfish plants.