As he trains his eye on the target's innermost ring, the archer retrieves an arrow from his quiver. He exhales, crooking his fingers around the bowstring and pulling it back until the feathery fletches tickle his cheek. He will only have one shot to win the contest and finally earn his family's respect—but his elbow is off, and his aim will suffer. "Cut!" comes the call from the director, and the cameras stop rolling for a moment as an archery coach enters the scene. She tilts the actor's arm and adjusts his stance so that his form is truer to life, breathing accuracy into the portrayal. When "Action!" sounds, the archer is ready, and the tension achieves new heights.
Sending its nationally certified coaches to such television clients as CSI: Miami and The Discovery Channel is just one way that Archery House spreads an appreciation of the sport. Company leaders Lorinda Cohen and Tara “Robey” Folz—both of whom hold national titles—ally their combined 36 years of archery experience with marketing savvy to plan classes for all ages, promotional events, and athletic counseling. At multiple outdoor ranges, they outfit beginners with the equipment and know-how to pop a balloon at an impressive remove, and challenge advanced archers to do so with a balloon that’s farther away and filled with wasps.