Squatting, lifting, and running are everyday occurrences for people going about their busy lives, but Calibrated CrossFit’s trainers shed a new light on the functional movements. Their CrossFit classes weave high-intensity versions of the moves into daily-changing routines, which work the body differently every day to avoid fitness plateaus. Augmented by nutritional guidelines, the classes sculpt muscles quickly and efficiently.
When organizing exercise regimens for his clients, personal trainer Matt Kasee draws inspiration from several periods of his life: the time he spent studying anatomy in graduate school, his process of becoming certified by the NSCA and ACSM, and of course, his trips to Disney World. Matt sees the theme park as an exemplary model of thorough planning and originality, which are concepts he strives to incorporate in his fitness programs. Just as each Disney attraction is hyperconscious of its target audience, his routines are customized to each person and their goals. He also tries to emulate the park's knack for mixing entertainment with education—his workouts prioritize fun and variety as motivational tools rather than intimidation or the threat of playing "It's a Small World" on a loop.
Matt leads both private and semiprivate training sessions with specific milestones in mind. Whether his clients want to lose weight, bulk up, or enhance their athletic performance, his methods adjust to suit their respective starting points and goals. He gives guests the competitive edge with movement analyses, nutrition tips, and gym guidance, and he even encourages patrons with online coaching.
At RJ Fitness, founder Rachelle approaches fitness as a collective task, leading intensive group workouts that get her clients to exercise harder and push themselves further than they would on their own. During her Body-Sculpt Boot Camp sessions, participants are continuously engaged and pushed in a non-intimidating atmosphere. Besides interval training, strength training, and bodyweight exercises, the camp incorporates healthy eating plans from a certified nutritionist. This whole-lifestyle approach helps clients quickly burn away body fat, build muscle, and increase cardiovascular endurance, so they can quickly get into the best shape of their life. Rachelle also leads hour-long, calorie-blasting Zumba classes, where students burn fat to the varying beats of salsa, merengue, and international music. The simple dance moves are easy to follow, even with two left feet or two left brains, making the energizing routine appropriate for all skill levels.
Modo Yoga's signature 40-posture hot-yoga series blends standing poses with prone poses—such as corpse pose—on the studio's cork floors. That doesn't mean the classes are all identical, though. Some encourage a meditative silence, while others focus on flowing transitions between postures. Each instructor brings a personal flair to teaching, too, often setting a session-specific goal, such as building students' awareness of their breath or strengthening their core muscles.
Fran DiBattista initially opened BeneFit Studio, Salon, & Spa as a wellness studio with expert fitness instruction. The next step seemed only logical: after clients have worked on their physique, offer Aveda salon and spa treatments to beautify the rest of their bodies. The studio caters to athletes with boot camps, personal training, assisted stretching, and nutrition counseling, all designed to help clients burn calories and sculpt their bods. In the salon and spa, stylists and beauticians also pamper customers with services that range from hair cuts and styles and Aveda coloring to facials, body waxing, nail treatments, and massage.
At StrongFit, a team of certified personal trainers take a personal and multidisciplinary approach to fitness—they construct individual fitness and nutrition regimens for each of their clients. The trainers' customized plans are based on the results of fitness assessments sanctioned by the National Academy of Sports Medicine and congratulatory high-fives have been approved by a roundtable of local surfers. Using the results of these tests, the trainers determine what exercises are ideal for their trainees and then motivate them to meet fitness goals in one-on-one training sessions or in one of the gym’s boxing classes.