In 1933, the founders of Keswick Cycle opened their doors with a common goal in mind: to make each visitor feel like a part of the family. Almost 80 years later, a staff of avid cyclists and triathletes maintains the same friendly vibe at all three locations, meanwhile stocking an assortment of bikes and accessories. Bicycles from Cannondale, Specialized, Electra, and other big brands conquer myriad terrains, from roads and triathlon courses to mountain trails mucky with discarded cooking oil. Tires, apparel, and other accessories round out the inventory, situated around the shop's central hub, the services department. Here, factory-trained mechanics tune up or overhaul any type of bike or shopping carts masquerading as bikes. These same experts fit athletes for competition at the triathlon studio and, in their spare time, lend a hand to local charities.