uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone?s glass screen
?Don?t just put it into your pocket and continue to use it,? Wetherill says. The broken glass can actually cause serious damage to the phone?s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.? Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill?s living room, and it now boasts more than 60 locations nationwide. ?We are proof that the American dream is alive,? he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant?s deep fryer. ?It smelled pretty bad,? he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, ?it did go through a cement mixer.? Some miracles just aren?t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix?s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus?something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. ?Of course, this is assuming that there wouldn?t be any pain,? he laughs.
During his nearly 30 years in the IT field, the cofounder of iPCFix worked with companies such as IBM, Compaq, and ASUS, so he knows firsthand how quickly the technology landscape can change. Whether it's a home computer or a smartphone, a device can break, befuddle you, or?just when you've finally found a use for it in an old family recipe?stop working entirely. That's where iPCFix's experienced technicians come in. The family-owned solution center's staff takes care of nearly any home or business IT need, tackling everything from PC tune-ups and networking to spyware removal and smartphone repair.
Signature service: Computer and Printer Repair
Brands Used: Dell, HP, Compaq, Toshiba, Ricoh, Brother
Sometimes it's all about the little things in life. What supplemental courtesies do you include with your main services to leave clients with a smile on their face?
We always clean out the inside of our customers' PCs to free them from dust?which can cause fans to not work, in turn causing other major issues. So your computer goes home clean on the inside as well as repaired.
Do you or your staff have any special certifications or degrees?
[We are] factory-certified by Brother, Compaq, Dell, HP, Ricoh, and Toshiba
What aspect of your job, or the services you offer, most often surprises people?
There is not one antivirus out there that can stop all viruses from attacking your computer, but people can't seem to understand that. They think that because they have antivirus on their computer, they should not get viruses, and some even get angry. So just because you have software on your computer to protect it, doesn't mean you cant get a virus.
Is there anything else you want to add that we didn't cover?
We are a local business that is very involved in our community, as we support our local Lions Club and are a member of the Shriners. We like to give back to our community.
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