Unlike stylists who do only hair, nine-year beauty veteran Amanda Bluestein coaxes out clients’ beauty from many angles. Trained in cosmetology and drawing on years of hands-on expertise at Elayna’s and Tuscan Sky Salon, Amanda can resculpt tresses one minute and get skin glowing with a Norvell custom spray tan the next. She holds a special affinity for dolling up brides and ladies prepping for other special occasions. The precision updos and makeup involved require a steady hand and a keen eye, and Amanda excels at using all three.
Mirrors in bold orange frames reflect the skillful motions of stylists as they trim clients' hair at Cut N' Dye Salon. Davines products made with high-grade, natural ingredients help color locks, and formaldehyde-free Coppola Keratin Complex treatments smooth frizz. The stylists can also weave in natural-looking hair extensions to add length and volume, feather extensions to add color, and satellites for better cable reception.
Jessi Rekart has been charging for her salon services since she was a child; at age 10, she often styled her mother’s hair for $5 per session. Now, with 10 years of experience under her belt, she specializes in color treatments and cutting curly hair. Tired of taming her own curly mop with straighteners and sandwich presses, she trained in New York to become a certified DevaCurl care consultant. Using what she’s learned, she designs flattering hairdos for curly-haired customers and shares wave-taming techniques during styling lessons.
Throughout his 20-year career in hair, makeup, and photography, Robert Govero has instructed stylists as an educator for Vidal Sassoon and Aveda and styled models for print and television. Now at the helm of Robert Govero for HAIR, the seasoned pro leads his own team of hair and nail experts. Stylists modify manes with cuts for the family and texturizing treatments that range from perms to Brazilian blowouts. They also imbue strands with color by L’Oréal and INOA, which uses an oil-based formula to hydrate hair as it deposits odorless, ammonia-free pigment. Meanwhile, nail treatments can strengthen fingers with shellac polish, acrylic tips, or tiny chain-mail vests.
During more than a quarter century at the helm of LookAfter Hair Company, Peter Hall has seen the styling industry gradually split in two directions—toward the high-end salon and toward the in-and-out fast cut place. With LookAfter, Peter decided to close that gap. There, guests can get premium salon services on a walk-in basis and haircuts from stylists who will gladly slow down for careful consultations instead of racing through trims with stopwatches in their hands. The name LookAfter is meant to reflect this blend and to demonstrate his vision for a place where the staff stands ready to serve all clients, whether they need keratin treatments, eyebrow waxes, or beard trims. This approach has helped LookAfter grow to more than 40 locations across St. Louis, Kansas City, and central Illinois, and the idea has also led to ongoing community outreach. Stylists have helped raise money for disaster relief, support breast-cancer awareness, and generate funds for veterans’ programs by carrying haircare products from American Warrior.