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The stylist team at the award-winning Elle Lui Salon steers scissors, brandishes brushes, and commands color to glamorize hair and retore health. After a consultation, clients are led to plush leather recliners for an invigorating shampoo and revitalizing Kérastase Ritual mask conditioning treatment, which is customized to suit individual hair and scalp needs (a $40+ value). Back in the stylist's chair in front of a large wrought-iron-framed mirror, one of Elle Lui's accomplished stylists carefully crops hair to erase all effects of wearing a bucket hat for an entire year (a $50+ value). Owners of newly frizzless follicles receive a 20% discount on the salon's Kérastase products, which can help keep hair softer than an ambrosia-salad sandwich on a cloud bun.

205 5th St
Santa Rosa,
CA
US

The Santa Rosa Barber Shop’s owner, Eric Gardea, meticulously trims crew cuts, lathers cheekbones, and flattens tops in a no-nonsense style. Seated near a black-and-white photograph of the 1960s Rat Pack, patrons look on as their foreheads are flattered by one of Eric's classic haircuts or their cheeks freed of stubble by an old-fashioned straight-razor shave, which brings out the clean-shaven, chiseled jaw lines frequently admired on statues of Roman senators. The barbershop stays open from 9 a.m. to 5 p.m. Tuesday–Friday, and from 9 a.m. to 3 p.m. on Saturdays.

825 Santa Rosa Ave
Santa Rosa,
CA
US

With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.

800 Coddingtown Ctr
Santa Rosa,
CA
US

Each bright red chair at Big League Haircuts is equipped with a mirror so you can see your cut in progress and a TV tuned to a sports game. Cuts finish with a shampoo followed by a neck and shoulder massage. TVs help whisk you away to a baseball or football game while the stylist expertly cuts and trims away excess hair into a classic or contemporary style.

3342 N Texas St
Fairfield,
CA
US

To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, ?She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.?

Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand?s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.

545 Downtown Plaza
Sacramento,
CA
US

More than a decade after creating her signature line of cosmetics, JanElizabeth cemented her commitment to facial beauty when she established The Perfect Eyebrow & Makeup Center in 2007. She leads her team with nearly 20 years of experience, which enables her to blend custom foundations to match clients' skin and determine the right shade to tint lashes and brows. Rather than follow an overarching philosophy of how eyebrows should look, JanElizabeth thickens, streamlines, and arches brows to enhance facial architecture or reflect the whims of the stock market. The team shares its cosmetics expertise during classes or through photos of its handiwork at weddings and professional shoots.

466 Howe Ave
Sacramento,
CA
US