Natalya—a certified permanent-makeup artist and a board-certified cosmetologist—draws on 15 years of experience as she embellishes the faces that find their way into her Permanent Makeup Zone. While working in New York and Europe, she honed her micropigmentation skills, which she uses to subtly accentuate lips, eyes, and brows. Under her adept hands, lips receive soft outlines and sparse brows regain their boldness, which she creates with her soft hair-stroke technique and cauldron full of natural hues.
In addition to elective adornments, Natalya also obscures scars and beautifies clients who suffer from makeup or Crayola allergies. She also primps men by applying small dots of color around their lash lines, which makes glances more seductive without hampering their ability to blink in code. While she works, she uses sterile and disposable supplies—as well as and topical anesthetics—all with the approval of the local health department. She also performs an allergy test on each of her clients 24 hours before she indelibly dolls them up, to avoid adverse reactions.