Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Even as a young girl, Kate had a knack for kneading away stress. Her talent for easing aches and pains—along with her gift for playing piano—even earned her an appropriate nickname: “Magic Hands.” Later in life, after 13 years of working in retail, Kate realized the full potential of this nickname when she shifted gears and began working as a professional massage therapist.
Today, Kate presides over Soothe Massage Therapy, where she prides herself on customizing treatments for each of her clients. “I like to start out by just having a conversation,” she explains before describing how she uses knowledge of a person’s occupation and lifestyle to respond to individual needs. Rather than limit herself to a single modality, Kate relies on Swedish and deep-tissue techniques to soothe nerves and heal shoulders sore from carrying around backpacks or suits of metal armor.
To help her clients relax, Kate has decorated her studio in a soothing, neutral palette. The notes of a piano or classical guitar mingle with the quiet burbling of a fountain as she begins to work her magic, stroking away tension and removing loose change lodged between shoulder blades.
Beauty meets science at Heartland Skin Wellness Center, where Dr. Ava Feldman has spent the last 10 years developing a menu of services that draws on her knowledge of dermatologic medicine and skincare treatments. Today, Dr. Feldman and her team—which includes five medical aestheticians and three registered nurses—work with advanced equipment to restore their clients' youthful complexions. The digital images produced by a VISIA Complexion Analysis system, for example, help them determine an accurate prognosis for damaged skin. With this prognosis in hand, they set out to treat wrinkles, hyperpigmentation, and other blemishes with a GentleWaves LED device or a SilkPeel dermainfusion system. In spite of their access to all this high-tech machinery, Dr. Feldman and her staff also rely on old-fashioned firming and toning products from brands such as Dermalogica, Neocutis, and Obagi.
Aches Away Therapeutic Massage and Skin Wellness's licensed massage therapist relaxes bodies with one of six massage modalities, tailored to address each client’s individual needs. Swedish massage, the most popular technique, uses gentle pressure and soothing strokes to promote total relaxation, while deep-tissue massage applies firm pressure to taut tissue, uncoiling tightly wound muscles and helping to relieve pain from past unicycle-jousting injuries. Prenatal massage eases lower-back tension associated with human incubation, and the raindrop technique splashes essential oils onto skin to promote tranquility. The relaxing manipulations of lymphatic therapy cause a drowsy lymphatic system to eagerly awaken like a shadow hunter on a sunny day. During a hot-stone massage, heated stones rest atop sore surfaces to melt pain and stress into a collected lava puddle. Along with signature massage services, staff members also provide waxing services, custom facials, and chemical peels.
Rather than viewing massage and structural alignments as separate disciplines, the wellness experts at Reset view them as complementary tools that can be used together to reinvigorate bodies. The simplest path to wellness consists of three components: massage, alignments, and an active lifestyle. However, their primary focus is energizing and refreshing clients through bodywork, which can consist of soothing aching muscles, improving structural and spinal alignment, and relaxing the back with a massage—or a custom blend of all three. Through these methods, the professionals can minimize the stresses of daily living which may include nagging pains, low energy levels, and sleep difficulties.
After studying at La’James International, Gage Bauer started Mr. Massage IA. Having grown up in Des Moines, Gage finds a particular joy in being able to help open up access to massage to the wider area community that surrounds him. He boasts proficiency in multiple modalities, administering treatments inside one of two private rooms whose taupe walls are as soothing as a bathtub full of money. As a certified member of the Associated Bodywork and Massage Professionals community, Gage maintains professionalism and a commitment to client satisfaction throughout every single guest visit.