Beauty meets science at Heartland Skin Wellness Center, where Dr. Ava Feldman has spent the last 10 years developing a menu of services that draws on her knowledge of dermatologic medicine and skincare treatments. Today, Dr. Feldman and her team—which includes five medical aestheticians and three registered nurses—work with advanced equipment to restore their clients' youthful complexions. The digital images produced by a VISIA Complexion Analysis system, for example, help them determine an accurate prognosis for damaged skin. With this prognosis in hand, they set out to treat wrinkles, hyperpigmentation, and other blemishes with a GentleWaves LED device or a SilkPeel dermainfusion system. In spite of their access to all this high-tech machinery, Dr. Feldman and her staff also rely on old-fashioned firming and toning products from brands such as Dermalogica, Neocutis, and Obagi.
At Onyx, Meghan focuses her beautification efforts on her signature area of expertise: the skin. A master waxer, skilled makeup artist, and novice snake charmer, Meghan begins each visit with a thorough skin analysis that's designed to customize each of her treatments. Spa-quality facials are one of her many specialties, and she's also adept at waxing away unwanted hair anywhere from the client's feet to their brows. She also arrives onsite to help ready people for weddings, special events, or nights out on the town.
Tending to all things follicular, stylist and aesthetician Whitney Allie stakes her claim at Images, where she styles and colors coifs. Allie snips stylish dos for men, women, and children; restores shine with deep-conditioning treatments; and adds dimension with full highlights and hair extensions. Her other haircentric specialty is waxing. She uses Satin Smooth wax, which leaves skin smooth across the physique, from face to legs to tail.
One wasn't enough for Radiant Complexions Dermatology Clinics—its team of doctors and nurse practitioners have established 11 offices across Iowa and Arizona in the past decade. At each location, dermatology specialists preserve the health and unique character of all skin types with medical and cosmetic treatments. They can resolve all types of skin problems, and tend to strictly aesthetic concerns from the outside in with chemical peels, microdermabrasion, and dermal fillers. Offices are equipped with advanced StarLux fractional lasers, which firm the skin by stimulating collagen production at the dermal layer, and VelaShape machines that use radio and light energies to reduce the appearance of cellulite and sagging skin. A scientifically formulated line of skincare products allow for at-home care with glycolic acid, retinol, and Vitamin C.
Long before it became trendy to "go green," Aveda formulated its products with pure botanical ingredients. The company's mission—to care for the world we live in—shines through its products as well as its professionals. At five classrooms and 126 styling stations, Aveda Institute Des Moines mints brand-new environmental leaders. The institute's rigorous seven-phase program immerses students in all aspects of beauty, from the fundamentals of styling hair to the nuances of applying makeup for an editorial photo-shoot. During the final phase of the program, students spend the entire day on the clinic floor. Here, students cut hair, wax brows, and pamper real clients under the supervision of certified professionals and Edward Scissorhands.
Since 2008, the deft employees at Perfect Brow Bars have been manicuring arches with ancient Asian threading techniques. Stationed in malls throughout the central U.S., they welcome guests to stores and kiosks where string and manual finesse, rather than wax or tweezers, uproot unwanted facial hair. The method twists thread along the strands to methodically pull them from follicles with minimal discomfort. This approach reduces the risk of redness and ingrown hairs while forcing former unibrows to become wistful pen pals. Staff members can clear brows, sideburns, chins, and other facial zones of bothersome fuzz for a neatly groomed look.