Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
UV and UV-free tans abound inside Soleil Tan Spa. The multilevel tanning beds were crafted in Germany, Italy, and Mars, and they include such features as a stereo and body fan. Mystic Tan HD sessions cover bodies from head to toe with a streak-free formula. Additionally, the spa offering figure-slimming body wraps.
Fitness World West has been trimming Iowa's waistlines since 1986. Its three modern, fully equipped facilities hold more than 75 weekly fitness classes, an aquatic program accredited by the Arthritis Foundation, and advanced strength equipment from Hammer, Cybex, and Paramount. During the diverse lineup of fitness classes, the gym's trainers pump up their students' motivation with rigorous, varying workouts that include Zumba, yoga, cross training, and Greco-Roman spelling bees. For one-on-one instruction, personal trainers work with clients to design fitness plans that optimize results, taking advantage of the center’s cushioned track and the cardio theater's elliptical machines, cross trainers, bikes, and treadmills. When working out solo, clients can set brainwaves to one of 80 channels broadcasting from the cardio machines' personal flat-screen TVs, jogging or biking along to motivational music videos, athletic competitions, or home-shopping auctions. The gym’s selection of Olympic free weights stands ready to fatigue muscles before the whirlpool, sauna, or steam room relieves and relaxes deep-rooted aches.
In addition to increasing clients’ physical prowess, Fitness World West's knowledgeable staff help overhaul the unhealthy habits of their clients through computerized fitness assessments and personalized nutrition consultations. And, during workouts, they welcome parents to entrust their children to the kids' gym and nursery, where an eagle-eyed staff member watches over little ones as they romp around or lead troops of G.I. Joe figurines in taxing pushup regimens.
Certified as a spray-tan master salon by Norvell Skin Solutions, Sun Seekers Tan Spa deploys a squad of savvy technicians to aid patrons in donning sun-kissed skin tones. After outfitting guests in protective eyewear, staff members, like professional penny refurbishers, spritz bodies with a coppery coating that is customized to different skin types. Clients can also repose in a level 1 or 2 KBL America tanning bed for 15-, 12-, or 11-minute sessions.
Sun Seekers stocks a menagerie of tanning lotions from such brands as Devoted Creations and Supre Tan, and employees readily recommend the ideal ointment for customers hoping to spurn tinted exteriors. Clients can contrast newly burnished limbs against the lobby's royal-purple walls before blending into its plush-brown rug or the mantelpieces of bronze medalists.
At The Shop Nails & Tanning, an expert technician polishes up digit shields and soothe overworked appendages with revitalizing mani-pedis and nail treatments. Seasoned nail technicians buff keratin deposits with glamorous shine, and a luxurious hand massage swaddles fingers in a soothing envelope like a hand shake from a massage chair.
Sun Tan City's tanning centers house an armada of bronzing vehicles designed to polish bodies, rain or shine. Tanners can burrow into the belly of any of four levels of tanning beds for 10- to 20-minute bronzing sessions. Fast-level beds slowly steep skin with a solid base tan, and Instant-level beds boldly bronze pelts with a larger ratio of UVA bulbs, coaxing melanin out with paparazzi-like attention and promises of leading roles. VersaSpa sunless, open-air booths airbrush epidermises with a water-soluble plant-based solution that goes on evenly, resists staining clothes, and, unlike rolling around in a puddle of fudge, darkens skin without leaving a sticky residue.