When Max Schneiderman began his family’s business, it was a grocery store first and foremost. Then Schneiderman’s began to carry a few furniture items and slowly these grew to overshadow the cans of soup and produce until the furnishings finally swallowed the foodstuffs whole.
Now, Schneiderman's Furniture has spread from the Iron Range to spots throughout the Twin Cities. The showrooms stock local and foreign furniture from more than 100 manufacturers. Many items in stock can be customized in color and texture to match a homeowner's current obsession with plastic flamingos.
Furnish 123 serves single-price platters of furniture and home accents in an assortment of colors, textures, and designs. House outfitters can use Furnish 123's Create Your Own Space online service to visualize how a plush sofa ($399) or pillow ($19–$24) might look in a living room or inside a private jet. Three-piece table sets ($199 each) spotlight clean lines and the classic dark-wood finish of the Ripley collection or the modern Palmetto collection. Cubit ottomans ($99) stow small items beneath cushy footholds, and barstools ($79) keep suds-sipping guests from sprawling out on the grand piano.