Sean Gilligan is no stranger to the world of cycling. He's indulged a passion for biking his entire life, riding both recreationally and competitively and passing many an afternoon in local bike shops. It was in these shops that Sean first grew dissatisfied with a pattern of cookie-cutter-like service and cluttered storefronts that felt impersonal, like an attic full of someone else's stuff. To rectify this, Sean opened Estelle Bicycles, an intimate shop that stocks high-end bikes from BMC, BH, and Marin and offers friendly, personalized service.
Instead of immediately whisking away mangled bikes to the service department, technicians examine roadsters with their owners and rattle off options for repairs. Clients can modify the service level, resting assured that they won't return to a behemoth bill at pickup. The mechanics administer similar care to patrons shopping for a new ride by using the 3-D Retul fitting system. During fittings, the experts affix LEDs to pedaling customers, which transmit signals to a computer that maps out the rider's activity in 3-D. Staffers then pore over the movement patterns before guiding visitors to the ideal cycle.
Criterium Bicycles and the Monument Ride Center offer bikes, gear, and professional instruction to two-wheel devotees and pedal-pumping travelers. The Beginner Mountain/Comfort Bike class covers training basics, including a gear overview and the keys to proper steering, climbing, descending, and stopping on a dime, picking it up, and buying a Chiclet without ever dismounting. The Riding for Fitness and Weight Loss course teaches more-experienced riders efficient, reasonable ways to bike off calories and build strength while still relishing the ride. Because Criterium Bicycles’ instructors compete in mountain-bike racing, track racing, and Ironman Triathlons, they’re fully prepared to answer any questions, be they about gear ratios or keeping top hats atop heads while riding. Groupon holders may also apply the value to one of Criterium's two $90 classes and pay the $30 difference.
When Hungarian road cyclist Frank Barvik immigrated to America in the late 1950s, he laid the foundation for his American dream by opening his own bike shop. Inspired by their patriarch’s love of bicycles, his descendants opened up a bike shop of their own in 1984. Adventure Cycling still welcomes cyclists today, with a carousel display near the entrance inviting customers to scrutinize new models of Orbea, Yeti, and Specialized bicycles. Stockpiles of cycling shoes, helmets, air pumps, and other accessories line the vivid red and blue walls, competing for attention with posters, vintage photographs, and the childhood height chart of Greg LeMond. The shop’s in-house bike mechanics repair and replace worn-out parts, getting wheels ready for guided rides on Saturday mornings and Monday evenings.
At Runners Roost, the staff members don’t just outfit athletes with shoes in the right sizes—they make sure the footwear matches each wearer’s individual needs with a thorough gait-and-arch analysis. As discussed during an interview with Colorado and Company, the staff records video of clients’ feet as they jog on a treadmill, then examines still frames to assess whether the shoes are offering proper support. With this method, customers can find the ideal footwear from brands such as New Balance, Saucony, and Nike for both women and men.
Channeling wisdom collected over the company’s 35 years in business, the pros at Runners Roost’s numerous Colorado locations also outfit athletes with accessories and sweat-wicking apparel perfect for triathlons over hot coals. In addition to supporting feet, Runners Roost has supported the local community throughout the years by sponsoring high-school cross-country and track meets, marathons, and other events.
Campus Cycles owners Mark Velat and Bobby Verenna grew up in the cycling world. Mark has been riding and racing for more than 30 years now, and Bobby broke into the retail end back in sixth grade. At their shop, patrons reap the rewards of their expertise when shopping from shelves of sturdy bikes and gear from brands such as Giant, Cannondale, and Electra, in addition to children's two-wheelers and tricycles. Their service department’s technicians recalibrate bikes with tune-ups, and fit specialists match individuals with the ideal cycle. Patrons can also visit on demo days when big-name manufacturers show off their latest products and let riders take them out for test-drives on nearby mountain trails or paved roads. Meanwhile, the store's Get to Know Your Bike classes give riders basic repair and maintenance skills so they can remedy minor damage incurred when tires pop on fiberglass banana peels littering the road.
For almost 20 years, Colorado Sports Rental has helped visitors and locals alike get their adrenaline pumping in any season with gear in affordable rental packages. In the summer, they lend out recently purchased jet skis, fishing boats, and dirt bikes; the winter months bring new models of skis and snowboards from brands such as Burton, Neversummer, and Salomon, which patrons can rent for a day or all season. To accommodate resort hoppers, the staff can also supply ski racks and Thule boxes for the tops of cars.