The Eastern art of brow threading has become wildly popular in the United States, a trend aesthetician Almas Karowalia astutely followed, enabling her to open 15 locations of Perfect Brow Bar across the Midwest, Texas, and Louisiana. At each outpost, practitioners clean up uneven brows and hairlines with strands of twisted thread that can remove multiple rows of hair with a single pass. Her teams boast that they can complete brows in as little as 5 minutes and require only 10–15 minutes to thread an entire face. The expedient technique generally results in less pain and irritation than other hair-removal methods, though at Perfect Brow Bar patrons can also opt for traditional waxing services. In addition to hair removal, aestheticians dress up skin with makeup applications, lash extensions, and henna tattoos of tuxedos or ball gowns.
Stylist Dove Rowe mans the styling chair in her hair-centric niche inside Sun and Sea Tanning. Here, she helps patrons to update locks, encouraging them to bring in photos of their desired style, or select from a specialized menu of salon treatments. Using her scissors, hair-coloring brush, and wax applicator, Dove pampers guests from the neck up, artfully accenting bone structure and skin tone. A selection of texture-wave treatments rounds out the service menu, helping patrons to achieve a look of eye-catching glamour without taping a Marilyn Monroe movie poster to their chest.
Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
The beauty experts at Answer Day Spa revamp iffy appearances through the careful application of scissors and files. Skilled stylists quell split ends over the course of approximately 35-minute haircuts (a $25 value), using sheers to reshape frenzied follicles, trained eyes to mold them sharply, and occasional ghost stories to add volume sans gel. During 45-minute Shellac manicures (a $35 value), techs file nails to pleasing lengths before clipping cuticles and applying goose-down-free coats of color. The shellac polish is long lasting and resistant to chipping, designed to stay fresh for up to two weeks.