The Eastern art of brow threading has become wildly popular in the United States, a trend aesthetician Almas Karowalia astutely followed, enabling her to open 15 locations of Perfect Brow Bar across the Midwest, Texas, and Louisiana. At each outpost, practitioners clean up uneven brows and hairlines with strands of twisted thread that can remove multiple rows of hair with a single pass. Her teams boast that they can complete brows in as little as 5 minutes and require only 10–15 minutes to thread an entire face. The expedient technique generally results in less pain and irritation than other hair-removal methods, though at Perfect Brow Bar patrons can also opt for traditional waxing services. In addition to hair removal, aestheticians dress up skin with makeup applications, lash extensions, and henna tattoos of tuxedos or ball gowns.
Stylist Dove Rowe mans the styling chair in her hair-centric niche inside Sun and Sea Tanning. Here, she helps patrons to update locks, encouraging them to bring in photos of their desired style, or select from a specialized menu of salon treatments. Using her scissors, hair-coloring brush, and wax applicator, Dove pampers guests from the neck up, artfully accenting bone structure and skin tone. A selection of texture-wave treatments rounds out the service menu, helping patrons to achieve a look of eye-catching glamour without taping a Marilyn Monroe movie poster to their chest.
Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
Harnessing the power of the VersaSpa skincare system, Magictan Studios transforms fair-skinned physiques into bronzed bodies in a mere 60 seconds (a $28 value for a natural VersaSpa application, plus prep and moisturizer). After choosing from browning levels of light, natural, maximum, or Elizabeth Barrett, customers hop in the booth for a sunless spritz from cowlick to cuticle, bequeathing skin with the golden facade of a bronze statue, but with the added benefit of an anti-aging moisturizer. Designed with an EZ-2Breathe purification system, the VersaSpa structure continuously employs fresh air to expunge stale fumes, granting lungs a comfortable spray-tanning experience. Once all sides are fully coated, a breezy draft escapes the signature comfort-dry apparatus, drying radiant regions faster than a helicopter hovering inside a freshly painted Sistine Chapel.