In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Skewed chakras can settle back into place at Cora Bella's Aveda Salon & Spa, where chakra-balancing Aveda services pamper both muscles and nails. Deep-tissue and foot reflexology work augment meditative prompts during a chakra-balancing massage, whereas focused kneads and soothing aromas accompany the chakra-themed hand and foot treatments. These calming offerings, in addition to other styles such as the fusion stone massage, strive to restore serenity in body and thought.
Meanwhile, junior and senior stylists in the salon reshape 'dos into sleek or voluminous arrangements. They oversee perms, applications of color, and careful trims, as well as nourishing add-ons of botanical Aveda hair and scalp therapies.
In two quiet and cozy studios located within remodeled former residences, the massage therapists of BearKneads Massage Therapy?each backed by more than 500 hours of educational training?practice a variety of modalities to help soothe aches and pains. Specializing in Swedish, deep-tissue, and neuromuscular therapies, massage therapists help ease nagging maladies, encourage deep relaxation, and wholeheartedly accept drooling. Some of BearKneads Massage Therapy?s specialized therapists are also versed in hot-stone, sports, and lomilomi Hawaiian-style massage.
The licensed therapists at Modern Day Massage customize each treatment to their clients? needs, be they based in pain relief or relaxation. Their skillful hands expertly maneuver over muscles to perform treatments that range from Swedish and deep-tissue massage to couples massage and pregnancy massage. They also dole out specialty services such as neuromuscular therapy, which works to heal muscles with a holistic approach that stimulates the release of endorphins, and pressure point therapy, which seeks out pockets of pain and beaver dams that may be blocking energy flow.