In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
While growing up in Trinidad and New York City, Jackie Leon Soon developed an interest in style and a sense of determination that was encouraged by her supportive family. Today, she brings that passion and years of experience to her salon, where she performs an array of cut, color, and haircare services. She elongates locks with glamorous extensions and weaves and smoothes difficult-to-manage hair with Brazilian blowouts. The seasoned stylist has worked with designers and photographers around the city, gussying up the hairdos of their glamorous models for editorials and runways.
Scissors snip and flash bulbs ignite at Chamiese Marion Hair and Photography Studio, where the team of stylists revises looks and captures clients flaunting new ‘dos for the camera. Armed with a full menu of hair services, stylists set to work cutting and coloring hair with ombre and balayage color techniques or braiding and twisting hair at their natural-beauty braid bar. Meanwhile, makeup artists retouch complexions and accentuate cheekbones with Mary Kay, MAC, and Inglot makeup.
Located within Sola Salons, Primped Beauty Studio's founder and licensed aesthetician, Candace Holiday Williams, wields 12 years of skincare expertise, including experience as an educator, waxer, and makeup artist. Facial treatments finesse fa?ades by reducing fine lines and evening skin tone, and makeup applications and eyelash extensions enhance facial expressions so that loved ones can retire their magnifying glasses. Waxing sessions evict unwanted hair, leaving bodies smooth for easier morning commutes via water slide.
When state-certified medical aesthetician Rachel Roff decided to open Urban Skin Solutions, a medical weight loss center in 2006, she envisioned a place where clients of all skin tones could come in to improve their complexions. Her vision led to the development of various skincare treatments, including peels, facials, and microdermabrasions. The processes are all bolstered by Urban Skin Rx, a line of clinical products suitable for patrons with any type of skin and almost any favorite Power Ranger. In treatment rooms, a medical doctor such a co-owner Dr. David Henderson helps Rachel and her team of technicians harness the power of beauty injections and laser-energy systems in their effort to accomplish patrons? aesthetic dreams.