In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Skewed chakras can settle back into place at Cora Bella's Aveda Salon & Spa, where chakra-balancing Aveda services pamper both muscles and nails. Deep-tissue and foot reflexology work augment meditative prompts during a chakra-balancing massage, whereas focused kneads and soothing aromas accompany the chakra-themed hand and foot treatments. These calming offerings, in addition to other styles such as the fusion stone massage, strive to restore serenity in body and thought.
Meanwhile, junior and senior stylists in the salon reshape 'dos into sleek or voluminous arrangements. They oversee perms, applications of color, and careful trims, as well as nourishing add-ons of botanical Aveda hair and scalp therapies.
At Rocky River Grille, visitors can partake in a casual yet classy dining experience that offers seamless service and unmatched comfort. Located inside the luxe confines of the Embassy Suites, Rocky River Grille massages taste buds with a bevy of menu selections that offer American fare for lunch and dinner. Opt for a pecan planked salmon ($18.75) and a pulled-chicken pot pie ($14.75), or grab a handy mitt-fitting sandwich such as the shrimp pita ($7–$8.75) or prime-rib dip ($7–$8.75). Soak in the well-lit and vibrantly colored lounge’s ambience while sipping on a glass of palate-pleasing wine such as the Red Rock merlot ($8) or on an expertly whipped up mojito ($9).
What services does your business offer and what makes your business stand out from the competition?
From the moment you walk into Lenox Salons and make your way back to Pin Me Pretty; my personal Salon Suite, you will enjoy a relaxing and comfortable atmosphere. I pride myself in treating each client as they are a guest in my house.
What was the inspiration to start or run this business?
I have been in the industry for over 7 years and have worked in a salon with 24 girls to a salon with only 6 girls. I was at the point in my career where I wanted to be able to give my guests 100% of my attention and this is exactly how I can do that.
What do you love most about your job?
I do not see this as a job, its my escape. I wake up in the morning excited to go and see my clients. I love seeing the look on my clients face as I turn the chair and see their hair for the first time. I can not explain the feeling that gives me.
What is the best reaction you've ever gotten from a customer?
I did a hair color, cut, and style and after all was said and done, I turned her around to let her see herself, and she started to tear up. I will never forget it, her exact words, "I don't remember the last time I saw me like this, beautiful"